Product Strategy & Development, Senior Manager

Norwegian Cruise Line•Miami, FL

About The Position

The Senior Manager, Product Strategy & Development shapes the guest experience by leading the strategy, development, and optimization of product offerings across ships and private destinations. The role combines strategic vision, analytical rigor, and cross-functional leadership to identify opportunities, develop differentiated product concepts, and guide initiatives from ideation through implementation. Using insights into consumer needs, market trends, competitive dynamics, and business performance, the role helps define the product roadmap, inform investment decisions, and deliver experiences intended to strengthen the brand, elevate guest satisfaction, and support long-term business growth.

Requirements

Bachelor's degree in Business, Product Development, or Marketing.
Minimum 5 years of experience in Product Development or Business Strategy.
Strong leadership skills and ability to influence across cross-functional areas of the business.
Excellent written and verbal communication skills.
Strong analytical skills, including the ability to collect, structure, and analyze information and develop creative, supported plans to meet business objectives.
Detail-oriented and organized, with the ability to manage multiple projects.
Strong decision-making skills to effectively lead teams toward goals.
Creative and strategic thinking.
Strong interpersonal skills and ability to work effectively in a team-based, cross-functional environment.
Ability to maintain knowledge of destination and product offerings, including competitors, to inform briefs and positioning work.

Responsibilities

Lead development of long-term product strategy and roadmap priorities across ships, private destinations, and future guest experiences, aligning them with brand objectives, guest needs, and business goals.
Identify and evaluate product opportunities using consumer insights, guest feedback, market trends, competitive intelligence, and business performance data.
Partner with New Build, Innovation, Operations, Revenue Management, and Destination teams on the vision, experience principles, and strategic requirements for future fleet and destination developments.
Develop business cases for new product concepts and enhancements, including opportunity sizing, investment analysis, expected return, and strategic rationale.
Drive the product development lifecycle from concept through implementation, ensuring offerings deliver differentiated guest experiences and measurable business impact.
Establish performance measurement frameworks and success metrics, monitor outcomes, and recommend enhancements to guest satisfaction, revenue, profitability, and brand equity.
Assess existing product offerings to identify opportunities for optimization, innovation, and portfolio rationalization.
Create strategic recommendations and executive-level presentations that turn complex analyses into actionable insights for business decisions.
Lead competitive benchmarking and maintain knowledge of industry trends, consumer preferences, and best practices across travel, hospitality, leisure, and adjacent industries.
Facilitate cross-functional alignment among product owners, architects, operations, commercial teams, and marketing partners to support strategic consistency and execution.
Steward product information and positioning, ensuring product knowledge is consistent, accurate, and accessible across the organization.
Partner with Product Marketing and Creative teams to translate product strategy and differentiators into guest-facing narratives, campaign inputs, and launch plans.
Develop scalable frameworks, tools, and processes for evaluating, prioritizing, developing, and communicating product concepts across the enterprise.
Support executive leadership in defining the future-state product vision and identifying transformational opportunities for competitive advantage and long-term growth.
Perform other job-related duties as assigned.