Senior Manager, Sports Partnership

The Coca-Cola Company•Atlanta, GA

23h•Onsite

About The Position

Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. The Sr. Manager, Media Partnerships with manage the strategy, identification, development and execution of partnerships and marketing plans across a sector of sports, entertainment and lifestyle including (but not limited to) professional athletes and teams in NBA, NFL, MLB and collegiate sports, and influencers, and Paid Media sources. This role leads ongoing alliances, manages relationships, and helps leverage and activate partners and properties across the Advanced Hydration marketing mix.

Requirements

BA required; Advanced degree (MA/MBA) preferred
6 Years relevant Partnerships experience required
Residence within 50 miles of ATL area required
Ability to support very granular administrative tasks required
Excellent collaborator with strong interpersonal skills required
Ability to handle celebrity level requests and work that could involve administrative functions required
Subject matter expert with industry knowledge, experience, and extensive network of relationships across the business.
20% travel required
All applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Responsibilities

Key collaborator responsible for identifying, gaining internal consensus, and developing sports and entertainment initiatives to support the portfolio of brands across the marketing mix including but not limited to national campaigns, experiential activation, digital & social media, sales programs, incentives and more.
Responsible for the development and execution of creative and content that generates compelling activation plans to drive consumer, retailer, and distributor excitement
Responsible for complex negotiations focused on optimal deal points and terms between key internal and external senior level stakeholders.
External industry partner communications require specific understanding of the sports and entertainment industry, players, market rates and precedent.
Creative problem solving and relationship management skills are paramount to successfully achieving positive ROI.
Leverage Team BODYARMOR and POWERADE athlete partners (30+) and sports properties (6+ national properties, 30 clubs) to activate brand experiences and programs that drive awareness, sales, brand health and consumer purchase.
Day-to-day management of agency partner supporting initiatives within the NIL space, ensuring the Advanced Hydration portfolio remains within compliance across state laws and is maximizing opportunities with NIL
Responsible for the preparation and organization of production shoots featuring athletes
Day-to-day management of team athletes and team/league partnerships; working with agencies/agents to maximize partnerships on behalf of brand
Grow and maintain partner relationships
Contractual obligations and documentation
Working closely with internal cross-functional sales and marketing departments so athlete services meet brand/organization needs
Leverage and manage marquee sporting events
Collaborate on production process for national campaigns on behalf of partners
Management of asset inventory and prioritization
Responsible for the delivery of over 300+ service hours, appearances, social media requirements, press and more to benefit brands, bottlers, and customers.