Senior Manager, Social & Influencer Strategy, DIG, Ruder Finn

Ruder Finn•Washington, DC

12d

About The Position

Ruder Finn is seeking a Senior Manager, Social & Influencer Strategy to support social content creation, community building and influencer-activation content for innovative and leading tech brands focused on AI and developer marketing, along with supporting other technology clients and new business opportunities. This role is rooted in developer, B2B and user-first storytelling, bringing authentic, real-world experiences to social channels while ensuring adherence to brand, legal, and platform compliance standards. This position is highly operational and detail-oriented, with a strong emphasis on managing approval workflows and ensuring content development is resonating with the target audience through both original content created and influencer content. You will work closely with influencers, internal teams, and cross-functional partners to execute content that reflects the real-world developer and tech user experiences.

Requirements

Bachelor’s degree in marketing, communications, media studies, advertising, or related field preferred
4-5+ years of experience in social media, influencer marketing, or digital marketing, with experience working with technology clients required (developer marketing experience a plus)
Experience driving growth across social & influencer campaigns on Meta, LinkedIn, X, and additional platforms (Reddit, Discord, etc.)
Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)
Experience with influencer marketing tools (e.g., Tagger or similar platforms)
Strong understanding of technology/developer content development
Proactive, organized, and solutions-oriented, with strong problem-solving skills and a willingness to take on new challenges
Data-driven thinker who uses analytics and performance insights to inform decisions
Passionate about digital trends, social platforms, and emerging tools, with a curiosity to continuously learn and grow

Nice To Haves

developer marketing experience a plus

Responsibilities

Lead end-to-end influencer and social strategy development for technology clients, aligning content to brand, product, and business objectives
Own client relationships in social and influencer workstreams including client calls, presenting strategic recommendations, and providing proactive counsel
Develop integrated influencer and social campaign plans, including audience alignment, platform strategy, messaging frameworks and content approaches
Manage execution of influencer content across network of developer, creator, and technical influencer partners, including coordination, content review and tracking deliverables
Coordinate with internal teams, studios, and influencers to ensure seamless execution across timelines and deliverables
Help gather and organize data for client reporting, with exposure to platform analytics and Google Analytics/GA4
Monitor social channels and support community management, responding to routine inquiries and flagging key issues
Contribute to new business and organic growth opportunities through strategic thinking, proposal development, and client upsell identification
Develop and apply knowledge of social platform best practices, including developer and tech audience platforms like Reddit, GitHub, Discord, etc, specifications, and objectives
Stay ahead of digital, social, and technology trends (AI, developer ecosystems, emerging platforms) and translate them into actionable campaign ideas