Senior Manager, Sales - Specialty Retail

Coca-Cola • Bloomington, MN

4d

About The Position

The Senior Manager, Sales - Specialty Retail advances Coca-Cola’s vision by driving growth across specialty retail and on-site channels in the Southeast Region, including Georgia, Tennessee, Kentucky, Florida, North Carolina, and Maryland. The role leads strategic business planning, customer relationship management, and cross-functional collaboration to deliver sustainable growth. It combines commercial strategy, operational leadership, and an understanding of customer dynamics to improve beverage performance across diverse retail experiences.

The position represents Coca-Cola’s brand portfolio across specialty retail locations and works with customer executives, outlet managers, distributors, bottling partners, and internal teams. It develops customer-specific business solutions using sales, store-layout, and traffic insights; partners with supply chain and distributor teams on direct supply strategies; and coordinates with finance, marketing, revenue growth management, and operations. The role is based in Bloomington, United States, with travel required from 0% to 25%.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• At least 3 years of successful sales or account management experience in consumer packaged goods, foodservice, or retail environments.
• Ability to develop and manage customer relationships that deliver long-term business results.
• Experience negotiating and executing sales programs across multiple purchasing tiers and retail models.
• Analytical ability to build data-driven business cases, interpret customer feedback, and turn insights into growth strategies.
• Ability to manage multiple priorities independently with strong attention to accuracy and detail.
• Strong communication, presentation, and relationship-building skills with internal and external stakeholders.
• Ability to work in fast-paced, entrepreneurial environments with a collaborative and solution-oriented approach.
• Demonstrated leadership abilities and commitment to operational excellence across sales engagement.
• Must be currently authorized to work in the United States full-time and must not require Coca-Cola sponsorship to continue working legally in the United States.

Nice To Haves

• Understanding of retail and foodservice distribution channels is strongly preferred.

Responsibilities

• Lead annual and multi-year collaborative business planning with customers and internal teams, establishing growth objectives, category programs, and partnership initiatives.
• Forecast annual sales volume, revenue, and expenses in alignment with strategic goals and account priorities.
• Lead complex negotiations and influence decisions using fact-based selling, data insights, and business cases that create mutual value.
• Conduct regular business reviews with specialty retail partners to assess needs, resolve challenges, and identify growth opportunities.
• Monitor performance against business plans and recommend product or program adjustments based on insights and results.
• Build and maintain relationships with customer executives, outlet managers, distributors, bottling partners, and internal stakeholders.
• Partner with supply chain, product supply, and foodservice distributor teams to develop direct supply strategies that improve efficiency and product availability.
• Analyze market trends and communicate competitive intelligence across assigned territories.
• Collaborate with finance, marketing, revenue growth management, and operations to leverage company resources and deliver results.
• Lead innovation discussions and share insights to anticipate consumer and customer needs and identify commercial opportunities.
• Use data analytics and customer-specific information, including sales patterns, store layouts, and traffic insights, to recommend tailored business solutions.
• Serve as the Southeast Region’s customer relationship management resource, supporting consistent service, operational excellence, and partnership engagement.
• Foster collaboration and accountability among bottling and distributor contacts to support execution and shared success.

Benefits

• The position offers a full range of medical, financial, and/or other benefits, dependent on the position.
• Professional growth opportunities.
• Exposure to sustainable business leadership practices and innovation projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior