Senior Manager, Sales Technology

Genuine Parts Company•Usa, GA

About The Position

NAPA Auto Parts is seeking a strategic and experienced Senior Manager of Sales Technology to serve as the primary business owner of its technical sales resources. The role bridges business needs and IT execution by owning the technical roadmap, prioritizing development, and directing technology initiatives that support and accelerate sales performance. The position partners with cross-functional teams—including headquarters and field sales, sales enablement, product managers, business intelligence, and IT developers—to deliver tools and analytics that empower sales teams and improve customer engagement. Performance measures include NAPA Combined Sales, NAPA Combined EBITA, and NAPA Cash Conversion Cycle. The role involves up to 30% travel.

Requirements

Bachelor’s degree in business, Information Technology, or a related field.
At least 7 years of experience in sales technology management, sales operations, or business technology roles; commercial sales, automotive, or distribution experience is preferred.
Proven experience managing technical product roadmaps and working with IT development teams in an Agile or hybrid environment.
Strong business acumen and ability to translate sales and customer strategies into actionable technology initiatives.
Excellent communication, collaboration, and stakeholder management skills, including experience working across multiple teams and organizational levels.
Experience with sales enablement platforms, CRM systems, business intelligence tools, and user acceptance testing processes.
Analytical mindset and ability to synthesize data requirements and develop measurement frameworks to track tool effectiveness.
Ability to lead through influence and foster teamwork across business and technical stakeholders.

Nice To Haves

Experience in commercial sales, automotive, or distribution sectors.

Responsibilities

Serve as the primary business owner and expert for technical sales resources, ensuring solutions align with strategic sales objectives and customer needs.
Partner on customer domain strategy and help shape technology efforts that enhance customer experience and sales effectiveness.
Own and manage the sales technology roadmap, prioritizing development according to business impact, resource capacity, and Transformation Office (TMO) leadership direction.
Collaborate with headquarters and field sales teams to gather and validate requirements for new and existing sales tools.
Coordinate with internal IT and external development partners to support and enhance existing tools and launch new applications and features.
Partner with Sales Enablement and IT development teams to plan, coordinate, and execute User Acceptance Testing (UAT) before enterprise-wide deployment.
Work with IT development teams to prioritize product and feature builds based on business needs, market trends, and end-user feedback.
Collaborate with the Business Intelligence (BI) POD and field stakeholders to identify, define, and document analytical and reporting requirements.
Monitor tool adoption, collect feedback, and recommend enhancements to improve sales productivity and return on sales technology investments.
Maintain communication across sales, IT, and business leadership to support transparency, expectation management, and alignment on technology initiatives.
Track industry trends and emerging sales enablement and customer relationship technologies, and recommend solutions to maintain NAPA’s competitive advantage.