Business Title Senior Manager, Sales Coaching, Americas

Criteo•New York, NY

1d•Hybrid

About The Position

The Senior Manager, Sales Coaching, Americas leads the regional activation of Criteo’s Sales Coaching Program, translating the global mission into a regional culture of high-impact practice. The role bridges global enablement strategy and regional commercial execution, bringing Sales and GTM leaders, manager coaches, sellers, and executive sponsors together around a scalable practice and coaching model. It aims to improve more than 500 annual client engagements through preparation and influence over 5,000 people per quarter through skill development. The role builds coach capability, creates consistent opportunities for sellers to practice priority sales skills and client conversations, embeds practice in the commercial rhythm, and uses program data and field feedback to improve adoption and impact. It supports the Criteo Way of Selling by preparing teams for customer interactions and helping them perform at their best. The position also tracks regional adoption and outcomes, gathers regional feedback for global program owners, and represents regional needs in leadership governance. Criteo uses a hybrid working model combining home and in-office experiences.

Responsibilities

Translate the global program mission into a regional narrative, operating model, and value proposition.
Partner with Regional Sales, GTM, and Enablement leaders to embed practice and coaching in the business rhythm.
Champion practice as a core part of how sellers prepare, perform, and improve.
Drive adoption through communications, success stories, incentives, and recognition, and address barriers such as psychological safety, capacity constraints, and skepticism about impact.
Equip managers and leaders to make space for practice and reinforce it in their routines.
Recruit, onboard, and train Sales Leaders as Manager Coaches in coaching, role-play, sales frameworks, and feedback.
Set operating rhythms, quality standards, and shared resources for the coach community, and monitor coaching quality.
Run monthly regional coach forums and coach directly when needed.
Coordinate accessible seller practice sessions based on real customer situations and Criteo Way of Selling skills, including discovery, positioning, and objection handling.
Create a safe, seller-owned environment for experimentation, focused feedback, and clear next steps.
Use feedback and field stories to improve the practice experience and demonstrate its value.
Track regional KPIs, including coach activation, sessions, participation, adoption, confidence, and qualitative feedback.
Develop an approach for tracking long-term commercial signals, such as tagged opportunities and quota or revenue impact.
Share outcomes, case studies, and best practices while protecting individual confidentiality.
Drive adoption of program workflows, dashboards, and AI-enabled tools.
Collect user feedback, identify friction points, and turn findings into prioritized recommendations for global owners.
Represent regional needs in quarterly leadership governance forums.

Benefits

Learning, mentorship, and career development programs.
Health benefits, wellness perks, and mental health support.
Performance-based rewards and family-friendly policies; potential equity depending on role and level.
For eligible US-based roles, quarterly or annual bonuses and restricted stock units.
For US-based employees: healthcare, dental, and vision insurance.
For US-based employees: 401(k) plan with company match.
For US-based employees: short-term and long-term disability coverage and life insurance.
For US-based employees: family-forming and wellness benefits.
For US-based employees: Flexible Work financial support and learning opportunities.
For US-based employees: annual leave plan including volunteer time off and summer vacation days.