Senior Business Manager, D2C Americas

ŌURA•San Francisco, CA
•$170,000 - $200,000•Hybrid

About The Position

ŌURA is seeking a Senior Business Manager to drive the performance and growth of its Direct-to-Consumer (D2C) business across the Americas. Reporting to the Senior Director of D2C Growth & Innovation, the role will establish the operating cadence and business performance frameworks needed to understand growth drivers, identify opportunities, and inform business decisions. The successful candidate will work cross-functionally with Analytics, Finance, Marketing, and Commerce teams to connect business performance to priorities and turn growth opportunities into measurable results. This is a hybrid role based out of ŌURA's San Francisco office.

Requirements

  • At least 8 years of experience in business operations, business management, or e-commerce, ideally within a D2C consumer business.
  • Strong understanding of e-commerce business drivers, including traffic, conversion, product mix, pricing, promotions, and customer purchasing behavior.
  • Experience establishing business operating rhythms, performance reviews, and cross-functional planning processes.
  • Strong analytical and quantitative skills, including interpreting complex data, identifying performance drivers, developing business cases, and translating insights into actionable recommendations.
  • Strong Excel or Google Sheets skills and familiarity with analytics and BI platforms such as Amplitude, Tableau, or Databricks.
  • Excellent business judgment, executive communication, and cross-functional collaboration skills, with the ability to bring structure and clarity to ambiguous business challenges.
  • Proactive and intellectually curious, with comfort building processes and operating frameworks from the ground up.

Nice To Haves

  • Experience in high-growth consumer technology, wearables, or subscription businesses.
  • Familiarity with conversion optimization, experimentation, and incrementality measurement.
  • Experience evaluating pricing, promotions, and channel performance, including potential cannibalization.

Responsibilities

  • Establish weekly, monthly, and quarterly business reviews, executive scorecards, consistent metrics, and scalable reporting frameworks to improve visibility and decision-making.
  • Connect hardware sales, traffic, conversion, product mix, and membership attach to explain performance against plan and identify growth opportunities.
  • Partner with Analytics and Commerce Product to identify and prioritize conversion opportunities across the D2C purchase journey and track their business impact.
  • Partner with Analytics and Finance to evaluate the impact of promotions, discounts, and growth initiatives, including incrementality and potential cannibalization across channels and customer segments.
  • Develop business cases, forecasts, and scenarios to quantify growth opportunities, evaluate trade-offs, and inform prioritization and investment decisions in partnership with Finance.

Benefits

  • Competitive salary and equity packages.
  • Health, dental, and vision insurance, plus mental health resources.
  • An Ōura Ring and employee discounts for friends and family.
  • 20 days of paid time off, 13 paid holidays, and 8 days of flexible wellness time off.
  • Paid sick leave and parental leave.
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