Senior Manager, Revenue Marketing - Settlement

Snapdocs•San Francisco, CA

About The Position

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started. We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability. We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term. The Role You’ll own revenue marketing for our settlement segment, which spans both B2B and an emerging D2C base. You’ll operate across multiple audiences, test new acquisition channels, and translate performance signals into clear recommendations that shape strategy. You’ll partner closely with Product Marketing and Sales, while leveraging a centralized marketing systems and automation stack.

Requirements

4–7 years in demand generation, growth marketing, or revenue marketing
Track record of improving pipeline quality and conversion, not just lead volume
Experience across both B2B and consumer/prosumer marketing
Comfort operating in ambiguous, early-stage growth environments
Strong analytical skills with the ability to translate data into decisions
Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
Clear communicator who can influence cross-functional partners

Nice To Haves

Experience in proptech, fintech, or marketplace businesses
Familiarity with B2B2C or dual-sided growth models
Background in consumer acquisition (search, paid social, referral loops)
Experience marketing to small businesses or independent professionals
Exposure to community-led or product-led growth

Responsibilities

Own multi-channel growth strategy
Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)
Allocate budget and make clear, defensible channel bets
Balance fundamentally different audiences without losing strategic coherence
Build and test the D2C motion
Design and run early-stage experiments to define what scalable consumer acquisition looks like
Identify viable channels, messaging, and CAC targets
Turn ambiguity into structured learning and direction
Turn data into decisions
Analyze funnel performance across segments and channels
Interpret results through the lens of buyer behavior—not just campaign performance
Maintain an experiment roadmap so insights compound over time
Deliver clear, actionable recommendations—not just reporting
Partner with Sales on pipeline quality
Share insights on lead quality, conversion patterns, and objections
Participate in sales reviews as a strategic partner
Align marketing efforts to pipeline outcomes, not just top-of-funnel metrics
Ensure quality in AI-driven execution
Review AI-generated campaigns, outreach, and assets for accuracy and audience fit
Define what can be automated vs. what requires human oversight
Partner with marketing operations to improve automation and governance
Partner closely with Product Marketing to align on strategy and messaging
Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
Operate with a high degree of autonomy, using data and experimentation to inform direction
Contribute to shaping how Snapdocs approaches both B2B and emerging consumer growth