Senior Revenue Marketing Manager, Customer

Avalara•UNAVAILABLE, UNAVAILABLE

14h•Remote

About The Position

Avalara is looking for a Senior Revenue Marketing Manager to own the post-sale marketing motion. This motion spans across our Mid-Market, SMB, and Emerging customer segments. These businesses have up to $500M in annual revenue, building compliance on the ERP and e-commerce platforms. We build our partner ecosystem around these platforms. This is a brand new opportunity and involves building the post-sale customer marketing motion from the ground up. This requires translating product usage data, account health, and whitespace signals into a disciplined strategy. The goal of this strategy is to drive cross-sell and upsell revenue across a high-volume customer base. Expanding within this customer segment is a top company priority in H2 and beyond — with revenue opportunity tied directly to the success of this motion. This is a US-based, remote role reporting to the Senior Director, Revenue Marketing.

Requirements

5+ years of B2B marketing experience in SaaS or technology, with an emphasis on demand generation or customer marketing for mid-market and SMB audiences.
Experience owning pipeline and bookings outcomes, including building programs from scratch where the playbook doesn't yet exist.
Hands-on experience running high-volume, programmatic campaigns across a large customer base using tools such as Marketo, Salesforce, 6sense, and Power BI.
Familiarity with the mid-market technology landscape, including common ERP and accounting platforms, and an understanding of how those environments shape customer buying behavior and compliance needs.
Experience using AI tools to accelerate content creation, personalize campaigns, and optimize performance at scale.
Embracing AI as an essential capability.
Applying AI every day to business challenges.
Staying curious about new AI trends and best practices, and sharing learnings.

Responsibilities

Build the customer marketing strategy and campaign architecture for MM/SMB/EMG from scratch.
Define how the team identifies whitespace, prioritizes expansion opportunity, and sequences the right plays across a high-volume customer base.
Identify customer inflection points where cross-sell and upsell opportunity is highest (e.g., ERP upgrades, new regulatory mandates, product adoption gaps, rapid business growth, contract milestones).
Translate identified signals into prioritized action plans and targeted campaigns.
Analyze existing customer touchpoints across the lifecycle (emails, in-product moments, events, partner interactions) to identify underutilized engagement opportunities.
Partner with Product Marketing to ensure campaign messaging connects product capabilities to customer outcomes and leverages partner channels.
Operate independently in meetings with Sales, Customer Success, and Marketing Operations, representing the marketing perspective, connecting whitespace insights to concrete action items, and managing execution through to delivery and measurement.
Use tools like Marketo, Salesforce, 6sense, and Power BI to plan, launch, and optimize programs, tracking pipeline contribution and bookings performance with a clear ROI mindset.