Senior Revenue Marketing Manager - Compete Campaigns

Avalara•UNAVAILABLE, UNAVAILABLE

1d•Remote

About The Position

As the Senior Revenue Marketing Manager for Compete Campaigns, you will oversee the strategy and execution of competitive campaigns. These campaigns protect and expand Avalara's market position against both established incumbents and new entrants in the agentic tax and compliance category. You'll build the playbooks. You'll activate across a broad set of channels. You'll connect Product Marketing, Sales, Customer Account Managers, the Partner organization, and Revenue Operations into a coordinated competitive motion. This motion intercepts prospects mid-evaluation, defends customers from displacement, and turns competitive intelligence into attributable pipeline.

Requirements

6–8 years of B2B SaaS demand generation, revenue marketing, or integrated campaign management experience
5+ years of experience building end-to-end competitive programs — paid intercept, comparison content, SDR sequences, and enablement assets — with measurable displacement results
Hands-on experience with Marketo, 6sense, Salesforce, ON24, and Power BI
Experience in regulated markets (tax, compliance, FinTech)
Experience using AI and AI-related technologies
Ability to apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers
Curiosity about new trends and best practices in AI, and willingness to share learnings

Responsibilities

Build and run multi-channel competitive campaigns that intercept prospects evaluating competitors, defend at-risk accounts, and drive measurable displacement wins
Develop and scale competitive playbooks across integrations, segments, and challengers — from ankle-biters to agentic AI entrants — starting with high-priority partners and expanding the framework across the portfolio
Partner with Product Marketing to convert competitive intelligence into crisp campaign messaging, positioning Avalara as the AI-powered compliance management platform versus narrower transactional alternatives
Launch paid search intercept, display retargeting, competitor comparison pages, and integration-specific microsites
Develop SDR sequences, battle cards, objection-handling guides, and talk tracks in partnership with Product Marketing and Sales Enablement — ensuring every competitive play is activation-ready across Highspot and the field
Activate across a broad channel mix, including paid search, social, events, and partner channels. Using a For/To/With motion, reach prospects, partners, and end-users at every stage of the buying journey
Act as the connective layer between Product Marketing's competitive research and Sales, XDR, Customer Account Managers, and the Partner team — translating intelligence into campaigns that shift perception and win deals
Partner with RevOps to track competitive wins and losses in Salesforce, build displacement reporting, and tie campaign activity to pipeline outcomes
Design retention plays with Customer Account Managers to defend customers from competitive churn and expand Avalara's footprint across the compliance suite
Track competitive SOV, impression share, displacement wins, and Stage 0 pipeline contribution
Build regular competitive retrospectives that surface new competitor tactics, sharpen the playbook, and inform the next campaign cycle