Associate Manager, Marketing Campaigns

ICF•Washington, DC

1d•$81,147 - $137,949•Remote

About The Position

We’re hiring an Associate Manager, Marketing Campaigns to support workforce-focused initiatives within the U.S. Department of Labor. This role will manage outreach and awareness activities designed to engage industry and workforce audiences in support of federal programs. You will manage integrated communications and outreach activities from planning through execution and reporting. This includes applying market research and program data to inform campaign plans, coordinating multi-channel implementation across earned, owned, and paid media, and supporting strategic advertising placement. The role requires strong organizational and project management skills, attention to detail, and the ability to manage multiple concurrent initiatives in a fast-paced environment. You will monitor campaign performance, contribute to progress reporting, and recommend adjustments to optimize outreach effectiveness.

Requirements

Bachelor’s degree in marketing, communications, data analysis, or a similar field
Ability to obtain and maintain a Public Trust clearance.
Demonstrated experience managing large-scale marketing campaigns (5MM+), communications and partnership and outreach programs.
Experience conducting or applying market research and translating insights into actionable campaign strategies and plans.
Experience leading and managing integrated marketing efforts across earned, owned, and paid
Experience overseeing advertising placement or media coordination.
Experience managing communications specialists or cross-functional project teams.
Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
Experience working with industry stakeholders or partners in support of government
Strong written and verbal communication skills.

Nice To Haves

Experience supporting workforce development or employee-focused programs.
Experience managing communications specialists or cross-functional project teams.
Experience developing campaign reports and presenting findings to clients.
Experience supporting Department of Labor or other federal agencies is a plus.

Responsibilities

Lead and manage integrated communications and outreach activities in support of Department of Labor initiatives.
Support the development and implementation of awareness and outreach integrated marketing campaign strategies based on market research and data analysis.
Coordinate multi-channel marketing efforts across earned, owned, paid, and PSA
Oversee strategic advertising placement and media booking to optimize message reach.
Collaborate with industry stakeholders and workforce partners to expand targeted outreach
Manage multiple outreach projects simultaneously while ensuring high-quality deliverables and adherence to deadlines.
Supervise communications specialists and provide guidance across research, creative, and media activities.
Contribute to regular campaign performance reporting and recommend improvements to enhance effectiveness.