Manager, Portfolio Marketing & Campaigns

The Channel Company

1d•$90,000 - $120,000•Remote

About The Position

The Manager, Portfolio Marketing & Campaigns is a strategic marketing role responsible for shaping how The Channel Company positions its portfolio in the market and bringing that strategy to life through integrated, buyer-centric marketing campaigns. Working closely with commercial, sales, and cross-functional teams, this role develops compelling portfolio messaging, executes multi-channel campaigns, and measures marketing's contribution to pipeline, engagement, and business growth. This position is ideal for a marketer who enjoys balancing strategic thinking with hands-on execution and thrives in a collaborative, fast-paced B2B environment.

Requirements

3-6 years in B2B technology portfolio, or integrated marketing (technology/channel ecosystem preferred)
Proven experience owning portfolio-level or product marketing positioning and messaging, not solely campaign execution
Proven success launching and managing multi-channel campaigns that drive pipeline, grounded in defined-portfolio positioning and go-to-market strategy.
Strong understanding of demand generation, partner marketing, and B2B buyer journeys, including how they inform portfolio positioning and go-to-market strategy
Experience with marketing automation, CRM, and campaign performance reporting
Strong storytelling and communication skills—able to translate data into business impact

Responsibilities

Owns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutions
Align portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities
Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks.
Ensure consistency between portfolio messaging, sales narratives, and campaign execution
Establish and maintain the core messaging architecture used across sales, marketing, and client-facing execution teams
Design and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial priorities
Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy.
Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goals
Coordinate across internal teams to ensure campaigns are executed on time, on message, and on budget
Ensure all campaigns are grounded in and reinforce defined portfolio messaging and value propositions
Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influence
Partner closely with leadership and Communities marketing to establish and follow consistent shared processes and reporting standards
Analyze campaign performance and funnel progression to identify optimization opportunities
Translate results into clear, executive-ready narratives that articulate business impact (pipeline generated, influence, engagement lift)
Build repeatable reporting frameworks that reinforce TCC’s value to clients and internal stakeholders
Develop and manage social media campaigns that amplify portfolio offers and integrated programs
Create and oversee campaign-aligned content across LinkedIn and priority channels
Manage social calendars, paid promotion, and audience targeting strategies
Monitor engagement and optimize campaigns based on performance insights
Partner directly with sales teams to support pipeline generation, new business, and renewals
Collaborate with GTM Strategy, Marketing, and Delivery to ensure programs are strategically aligned and executable
Act as a connector across portfolio, campaign execution, and sales enablement to improve speed and consistency
Contribute to building scalable, repeatable campaign frameworks across the TCC portfolio