Revenue Marketing Lead

The Motley Fool

2d•$130,000 - $150,000•Remote

About The Position

The Motley Fool is seeking a Revenue Marketing Lead to own and grow its 'Always On' revenue-generating marketing program. This role is directly accountable for business impact, focusing on identifying and executing upsell and cross-sell opportunities within the existing member base. The 'Always On' program involves managing dynamic internal site ads, automated emails, targeted offers, and crafting personalized member experiences. The position is crucial for driving significant revenue growth, with the program projected to generate millions in campaign revenue. The ideal candidate will thrive in an entrepreneurial, fast-paced, and collaborative environment, eager to make a tangible impact on the company's growth. This role requires a strategic, highly analytical B2C marketer with strong marketing instincts, experimentation rigor, systems thinking, and a hands-on approach to execution, including building, troubleshooting, QA'ing, iterating, and optimizing systems and campaigns directly.

Requirements

6+ years of experience in B2C growth marketing, revenue marketing, performance marketing, subscription marketing, or a related field.
Demonstrated experience in a role where marketing performance was directly tied to revenue, sales, conversion, or another meaningful commercial outcome.
Experience driving upsell, cross-sell, upgrades, repeat purchases, subscriptions, renewals, or other revenue growth from an existing customer base.
Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive performance.
Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
High technical fluency with marketing automation platforms, analytics tools, and AI-enabled workflows, with experience using them to accelerate experimentation, improve marketing performance, and scale growth.
Strong direct-response instincts and understanding of performance marketing principles.
Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
Comfort working cross-functionally with technical and business stakeholders.
Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
A strong interest in investing and personal finance.
Must reside in, or be willing to relocate to, one of the following states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin.

Nice To Haves

Experience in financial services, fintech, or investing is strongly preferred.
Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is a plus.

Responsibilities

Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member offers.
Identify and execute high-impact upsell and cross-sell opportunities across our existing member base.
Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy.
Partner closely with Product, Email Marketing, Analytics, and Engineering to bring revenue-generating ideas to market.
Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making.
Identify the messaging, content themes, and offers that resonate most with members by combining performance data, market trends, and AI-assisted insights, then translate those learnings into clear direction for copywriters and creative partners.
Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
Help evolve segmentation strategy, personalization capabilities, and targeted marketing experiences across the member journey.
Work closely with experimentation tools, analytics environments, and machine learning-supported marketing platforms.
Build scalable workflows and processes that help successful marketing programs grow over time.
Balance strategic leadership with hands-on execution and rapid iteration.