Director, Revenue Marketing
Playfly Sports•Troy, AL
•Onsite
About The Position
Playfly Sports is looking for a Director, Revenue Marketing to join our team in Troy AL. The Director, Revenue Marketing will work with the Assistant Athletics Director of Marketing to drive awareness and attendance for all athletic programs while increasing fan engagement. The primary objective is to provide a top-tier game atmosphere for all home athletic events while continuing to drive revenue for the Athletics Department.
Requirements
- Bachelor’s Degree required
- 1+ years of experience in sports marketing
- Strong storytelling skills and experience
- Ability to work in a collaborative team setting while also being self-motivated and organized
Nice To Haves
- Master’s preferred
- Familiarity of NCAA rules, college athletics content trends, and current social and digital media trends and specifications preferred
- Excellent communication and time management skills
Responsibilities
- Oversee all operations and sales for gameday special events and activities
- Design and implement fan experience, marketing, and sales campaigns for women’s sports, including, basketball, softball, and soccer
- Assist in the direction of men’s football and basketball games
- Assist the Assistant Athletics Director of Marketing & Fan Engagement in all marketing and sales campaigns surrounding revenue generating sports
- Support the Assistant Athletics Director of Marketing & Fan Engagement in recruitment, scheduling, and training of the student intern program
- Oversee all operations and sales for property specific revenue drivers
- Coordinate and implement activation features within the university athletics app
- Coordinate with the Assistant Athletics Director of Marketing & Fan Engagement on social media campaigns
- Work directly with university sports properties on fulfillment and in-game sponsorship activations for home sports games
- Analyze data from email correspondence, social media, and the university athletics app to ensure that sponsors receive optimal ROI and advise the university athletics team on ways to improve communication to season ticket holders, alumni, fans, and students
- Other job-related duties as assigned
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Director
