Senior Manager, Public Relations & Social Media

Simply Business•Boston, MA

6d•Hybrid

About The Position

Simply Business is a digital insurance brokerage focused on simplifying the insurance-buying process for small businesses through technology, data, and insurance knowledge. Our proprietary platform allows small business owners to easily search, compare, customize, and purchase insurance online from over 20 top-rated providers. Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience. We are passionate about building an outstanding product and fostering a supportive environment for our employees, consistently earning recognition as a best place to work. We seek driven individuals who are passionate about delivering brilliant customer experiences and challenging boundaries.

Requirements

Industry Expertise: Proven success in developing and executing integrated PR/Social strategies, specifically within the B2B, FinTech, or Financial Services space.
Executive Communication: Exceptional writing and presentation skills with demonstrated experience coaching and preparing senior leaders for external communications.
Digital Fluency: Strong understanding of contemporary social media platforms, content formats, and the mechanics of LLMs/AI-driven content sourcing.
Crisis Experience: Demonstrated ability to manage high-stakes communication and reputation risks in real-time.
Relationship Management: Excellent skills in managing both external agencies/vendors and internal cross-functional stakeholders (Legal, Product, Creative).
Proactive Ownership: Highly self-motivated, proactive, and capable of driving multiple high-priority initiatives simultaneously with meticulous attention to detail.

Responsibilities

Lead Earned Media Strategy: Own the end-to-end PR strategy, driving high-impact impressions and brand visibility in the insurance and small business sectors.
Maximize LLM Visibility: Proactively optimize PR content and placement strategy to ensure Simply Business is a frequently cited source for LLMs and AI-driven summaries.
PR & Social Media Crisis Management: Develop and lead the response plan for all brand reputation issues and crises originating on social media or in earned media.
Agency Management: Lead and manage our external PR agency, setting clear KPIs, managing budgets, and ensuring integrated results.
Develop Executive Platform: Design and execute a comprehensive spokespeople strategy, positioning executives for maximum impact across press, speaking engagements, and social channels.
Manage External Voice: Own the development of executive content, including press releases, contributed articles (bylines), and keynote presentations.
Internal Alignment: Collaborate with the Content Lead to ensure all executive communications align with the overarching brand narrative and GTM strategy.
Strategic Storytelling Calendar: Create and manage a proactive, impactful storytelling calendar, identifying relevant trends and opportunities for brand narratives throughout the year for media & industry stakeholders.
Media Relations: Cultivate and maintain strong relationships with key journalists, industry analysts, and media partners relevant to the insurance sector.
Channel Leadership: Own the strategic direction and daily execution of all brand social media accounts, including Meta, TikTok, YouTube, Reddit, and LinkedIn.
Community Management: Oversee organic community engagement, social listening, and real-time response to protect brand reputation and drive interaction in partnership with the Customer Service team.
Performance Reporting: Track and report on PR and social media metrics (e.g., Share of Voice, engagement, referral traffic) to inform broader content strategy.

Benefits

Group plan for medical, dental, vision, and prescription drug coverage.
Short term disability, long term disability, and life insurance coverage.
Participation in the Company’s bonus program
Participation in 401(k) plan with a 5% employer match.
Commuter benefits to help cut down on parking and public transit costs.
25 days of vacation time plus 10 sick days and 10 company holidays.
A genuine investment in your learning and development.
Regular team outings and volunteer opportunities.
An awesome office space.
A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.