Public Relations & Social Media Specialist
About The Position
Liberty Dogs™ is a premier Service Dog training program whose goal is to empower Veterans with disabilities to lead more independent and fulfilling lives - enhancing their well-being through the unconditional support that Liberty Service Dogs provide. Located on a 27-acre campus, it includes a training facility, dog housing, an administrative and multipurpose building, and accommodations for Veterans staying on campus to train with their Liberty Service Dogs. We are seeking an experienced Public Relations & Social Media Specialist with at least 5 years of dedicated experience to elevate our brand, tell powerful stories, and expand our reach. In this role, you will lead media relations, drive multi-platform content strategy, and manage community engagement to support our mission of empowering U.S. military Veterans through life-changing Service Dogs.
Requirements
- Minimum of 5 years of professional experience in public relations, social media strategy, or corporate communications (non-profit or military-adjacent experience preferred).
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
- Superior AP-style writing, press release composition, media pitching, and short-form video editing (CapCut, Premiere, or Canva).
- Strong understanding of media relations, digital marketing tools, social analytics, and SEO best practices.
- High emotional intelligence, respectful handling of sensitive Veteran stories, strong public speaking skills, and adaptability.
Nice To Haves
- Personal or professional connection to the military/veteran community or working dog/animal welfare organizations.
Responsibilities
- Develop and execute proactive PR campaigns, write press releases, pitch local media, and maintain relationships with public relations agencies, journalists, and military community partners.
- Lead content creation, strategy, and daily publishing across all major platforms (Instagram, Facebook, and LinkedIn) to highlight client success stories, event highlights, puppy/dog training milestones, and more.
- Capture high-impact visual and written content, including video reels, feature stories, and Veteran testimonials to drive emotional connection and public support.
- Monitor social brand sentiment, field incoming comments and inquiries, and maintain brand voice across all communications.
- Oversee media coverage for major events (graduation ceremonies, community and volunteer appreciation events).
- Track key PR and social metrics (reach, media impressions, engagement rates) and regularly present insights to improve marketing ROI.
Benefits
- We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
