Public Relations, Social Media & Strategic Partnerships Manager

Modern Woodmen of America•Rock Island, IL

1d•$105,000 - $120,000•Onsite

About The Position

Make an impact by shaping how Modern Woodmen’s story is shared and experienced. The Public Relations, Social Media & Strategic Partnerships Manager leads creative, integrated strategies that elevate our brand, strengthen our reputation and build meaningful connections with key audiences. From driving media and social engagement to activating sponsorships, navigating high-profile communications and expanding community partnerships, this role brings our mission and values to life. The ideal candidate is a strategic storyteller, trusted relationship builder and collaborative leader who turns insights into action and inspires a high-performing team. Modern Woodmen of America is one of the nation’s largest fraternal benefit societies, with over $18 billion assets. Fraternals are unique membership organizations that pair the “member-owned” characteristic of a mutual insurance company with the “social mission” characteristic of a service organization. They unite individuals with common bonds, provide a variety of life insurance and investment products, and form one of the nation’s most effective volunteer networks.

Requirements

Bachelor’s degree in public relations, communications, marketing, journalism, business or a related field required; equivalent related experience may be considered.
Minimum of seven years of progressive experience in public relations, communications, social media, sponsorships, marketing, crisis communications or a related field preferred.
Previous leadership or supervisory experience.
Connect PR, social media and sponsorship strategies to organizational priorities and measurable outcomes.
Build strong relationships with leaders, media, community and sponsorship partners and other stakeholders.
Manage multiple priorities with creativity, attention to detail and follow-through.
Use communication metrics, media coverage, sentiment and campaign results to guide recommendations.
Demonstrate discretion, sound judgment and professionalism in sensitive or high-profile matters.
Excellent writing, editing, presentation and message-development skills.

Responsibilities

Develop, implement and manage integrated public relations, social media, sponsorship, community engagement and reputation strategies that align with organizational goals and brand standards.
Promote and protect the organization’s brand by identifying storytelling opportunities, monitoring reputation signals and supporting proactive and responsive communication efforts.
Lead crisis communications and issues management support, including message development, scenario planning, media monitoring, stakeholder coordination and timely response recommendations.
Write, edit and coordinate distribution of press releases, media statements, talking points, executive messages, articles, social media content, sponsorship materials and other external communications.
Build and maintain relationships with media contacts, community organizations, sponsorship partners, influencers, internal leaders and other external stakeholders.
Lead social media strategy across appropriate platforms, including editorial planning, publishing, community management, engagement monitoring, trend response and performance optimization.
Manage sponsorship strategy and activation, including evaluation of opportunities, partner alignment, deliverable coordination, budget tracking, on-site or campaign support and post-activation analysis.
Coordinate public relations, sponsorship and community outreach activities that increase visibility, strengthen relationships and support the organization’s mission and values.
Serve as a key communications partner between enterprise marketing and field communications, helping translate PR, social media, sponsorship and reputation initiatives into clear, actionable messaging that supports field engagement and aligns with organizational priorities.
Serve as a key communications partner with field marketing support team, helping translate PR, social media, sponsorship and reputation initiatives into clear, actionable messaging that supports field engagement and aligns with organizational priorities.
Partner with internal departments and leaders to ensure communications are timely, accurate, audience-appropriate and aligned with broader organizational initiatives.
Use analytics, social listening, media monitoring, sentiment insights and campaign results to evaluate effectiveness, identify trends and recommend improvements.
Maintain awareness of public relations, crisis communication, social media, sponsorship, creator/influencer engagement and communication trends, tools and best practices.
Lead, coach, and develop assigned team members to promote effective service delivery, professional growth, and alignment with department priorities. Foster a positive, professional, and high-performing work environment.

Benefits

Vacation
Sick leave
11 paid holidays
Educational offerings
Company-paid retirement plan
Matching 401(k) plan
Medical, Dental and Prescription Drug Insurance. We pay 100% of employees’ health insurance premiums and 50% of employee dependents’ premiums.
Group term life insurance.
Long-term and short-term disability.
Employee Impact Bonus
Voluntary benefits: vision, flexible savings accounts (FSA), accident insurance