Social Media & Public Relations Officer

State of Indiana•Indianapolis, IN

About The Position

The Social Media & Public Relations Officer serves as the digital content manager in the marketing and communications division of the Indiana Destination Development Corporation (IDDC). The role assists in leading and coordinating a broad range of digital media projects and campaigns. IDDC promotes Indiana as a place to live, visit, learn, and earn, and works to attract and retain businesses, talent, students, and visitors by telling Indiana’s story.

Requirements

Bachelor’s degree or higher in journalism, public relations, communications management, marketing, or relevant work experience.
Three to four years of direct work experience, or equivalent experience combining education and college internships.
Ability to think and manage strategically, with an emphasis on analysis, planning, and measurable results.
Ability to manage multiple tasks and meet deadlines.
Ability to analyze research data and summarize it into usable reports.
Knowledge of AP Style.
Proficiency in PowerPoint and presentation design and development.
Proficiency in database software, such as Excel.
Ability to travel.
Ability to perform essential functions with or without reasonable accommodation.

Nice To Haves

Knowledge of CMS, Meltwater, and email marketing software.

Responsibilities

Manage, monitor, and create content for IDDC social media properties.
Plan and execute social media and digital campaigns.
Procure and curate photography for marketing, social media, and communications initiatives.
Optimize content strategy to increase social impressions, engagement, and web traffic.
Track and analyze engagement across platforms.
Coordinate with the director on digital campaign creation and ad placement, public relations, and the social media calendar.
Track campaign and public relations results and recommend improvements.
Prepare press releases, media advisories, talking points, speeches, and official correspondence as assigned.
Develop and pitch story ideas.
Maintain internal and external blogging initiatives and solicit guest posts from community and industry partners.
Oversee stakeholder and consumer emails, including copywriting, email templates, analytics, customer database maintenance, and distribution using automation software.
Perform other duties as assigned.

Benefits

Three medical plan options, including prescription coverage, as well as vision and dental plans.
Wellness Rewards Program with gift card rewards for completing wellness activities.
Health savings account with a bi-weekly state contribution.
Deferred compensation 457(b) account with employer match.
Two fully funded pension plan options.
Leave policies including paid new parent leave, childbirth recovery leave for eligible mothers, community service leave, vacation, personal, and sick leave.
Paid holidays.
Education reimbursement program.
Group life insurance.
Referral bonus program.
Employee assistance program with covered behavioral health visits.
Eligibility as a qualified employer for the Public Service Loan Forgiveness Program.
Free parking for most positions.
Free LinkedIn Learning access.