(USA) Senior Manager, Product Marketing
About The Position
The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness, adoption, and market positioning. This role requires leveraging market research, data analysis, and stakeholder collaboration to develop and execute comprehensive marketing plans. The position demands effective communication and influence across teams to align product strategies with business objectives. The successful candidate will oversee VIZIO's WatchFree+ product positioning and strategy, deliver impactful presentations, and guide marketing execution to enhance product performance and customer engagement. This senior leader role fosters continuous improvement and innovation to support organizational growth and market competitiveness. The Product Marketing team develops clear, differentiated strategies that translate product capabilities into customer value. This role focuses on accelerating WatchFree+ adoption and engagement by leveraging consumer and market research and translating platform capabilities into clear consumer value. The team collaborates across functions to support product roadmap decisions and strategies and inform GTM for successful execution. Members utilize data-driven insights and effective communication to influence the product roadmap and develop strategies that enhance product awareness and directly impact business goals. The team is committed to delivering impactful marketing programs that support organizational goals and foster strong partnerships with internal and external stakeholders.
Requirements
- Proven expertise in market research methodologies and the ability to analyze and report on market data to inform strategic decisions.
- Strong stakeholder engagement and management skills, with experience building and maintaining effective partnerships across business units.
- Demonstrated ability to lead product marketing initiatives, including product lifecycle management and market segmentation.
- Proficiency in developing and executing marketing communications and materials aligned with key performance indicators.
- Excellent communication skills to influence leadership and present clear, data-driven narratives.
- Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
- 6 years' experience in Marketing, Business Administration, or related field.
Nice To Haves
- Masters: Business Administration
Responsibilities
- Lead cross-functional discussions to influence stakeholders and align product marketing strategies with business objectives.
- Conduct comprehensive market research and analyze data to inform product roadmap decisions, positioning and segmentation.
- Develop and oversee marketing plans, ensuring effective communication of product value propositions.
- Collaborate with internal teams to design and deliver product training and demonstrations.
- Monitor key performance indicators to evaluate marketing effectiveness and recommend improvements.
- Manage product lifecycle activities, including new product introductions and enhancements.
- Provide clear, data-driven presentations to support decision-making and drive product adoption.
Benefits
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption expense reimbursement
- Surrogacy expense reimbursement
- Live Better U education benefit program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
