(USA) Senior Manager, Product Marketing

Walmart • San Bruno, CA

9d • Onsite

About The Position

We are seeking a Senior Manager, Product Marketing — Enterprise to lead our Enterprise customer product marketing for Walmart Connect's Performance, Brand, and Measurement solutions. In this role, you will serve as the voice of the Enterprise advertising customer, translating their needs into clear product, go-to-market, and adoption priorities that support Walmart Connect growth objectives. This role partners closely with our Solutions Product Marketing teams and cross-functional stakeholders across Product, Engineering, Sales, and Marketing to ensure the Enterprise customer priorities are reflected in roadmap planning, launch execution, and ongoing adoption management. The pioneer in this role will also help craft, scale and execute proven product marketing best practices in a way that drives efficiency, clarity and scalability.

Requirements

• 7+ years of experience in product marketing, large brand advertiser, agency and/or tech provider product marketing, go-to-market, or a closely related role.
• Strong ability to translate product capabilities into clear local value propositions, messaging, and enablement.
• Experience building customer persona-specific go-to-market plans, launch support, and adoption programs.
• Strong cross-functional partnership skills with the ability to influence without authority.
• Excellent written and verbal communication skills.
• Experience coaching and developing local product marketing or marketing partners.
• Experience partnering with Product Marketing, Product and Engineering to influence roadmap decisions based on market needs.
• Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• 6 years' experience in Marketing, Business Administration, or related field.

Nice To Haves

• Experience working across full-funnel advertising solutions.
• Experience partnering with sales teams on adoption and enablement.
• Experience scaling product marketing best practices across markets.
• Experience working in commerce media, advertising technology, platform marketing, or a multi-product ecosystem.
• Masters: Business Administration

Responsibilities

• Serve as the voice of the Enterprise customer in roadmap planning and prioritization, translating their specific needs, market signals, and business impact into clear recommendations that support Walmart Connect growth priorities.
• Partner with Product Marketing, Product and Engineering leaders to ensure Enterprise-specific customer opportunities are understood, sequenced, and incorporated into roadmap decisions in a way that is actionable for our Enterprise stakeholders and aligned to broader business goals.
• Build a deep understanding of Walmart Connect’s Performance, Brand, and Measurement solutions and use that knowledge to educate local teams on product capabilities, use cases, and market-relevant applications.
• Customize go-to-market strategy, launch assets, messaging, and enablement so they fit the Enterprise customer needs and objectives.
• Partner with our Enterprise, Agency and Tech Partner sales and cross-functional teams to define adoption strategies, targets, milestones, and activation approaches for priority products and features.
• Establish a clear operating cadence to track adoption, triage blockers, and accelerate product usage in market.
• Support launches and ongoing feature adoption by ensuring local teams have the right narrative, tools, and readiness materials.
• Work with regional and global partners to ensure local execution is aligned to broader product marketing strategy while still reflecting Enterprise-specific needs.
• Elevate our product marketing capability by coaching and uplifting the team’s understanding of product capabilities, market translation, go-to-market execution, and adoption strategy, while crafting and scaling proven product best practices to be even more relevant and effective.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior