(USA) Senior Manager, Product Marketing

Walmart • Hoboken, NJ

9d • Onsite

About The Position

We are seeking a Senior Manager, International Product Marketing, to pioneer our International product marketing for Walmart Connect's Performance, Brand, and Measurement solutions. This is the first dedicated international Product Marketing role for the Americas (sans U.S.), and you will serve as the voice of the Chile, Mexico, and Canada market, translating local needs into clear product, go-to-market, and adoption priorities that support Walmart Connect growth priorities. This role partners closely with local teams and cross-functional stakeholders across Product, Engineering, Sales, Marketing, and Product Marketing to ensure the Americas’ priorities are reflected in roadmap planning, launch execution, and ongoing adoption management. The pioneer in this role will also help craft and scale proven product marketing best practices from the US into the Americas in a way that is locally relevant and effective.

Requirements

• 7+ years of experience in product marketing, regional product marketing, go-to-market, or a closely related role.
• Experience supporting multiple international markets or regions, ideally in product, platform, or advertising environments.
• Strong ability to translate product capabilities into local value propositions, messaging, and enablement.
• Experience building localized go-to-market plans, launch support, and adoption programs.
• Strong cross-functional partnership skills and the ability to influence without authority.
• Strong analytical ability to assess adoption performance, identify blockers, and recommend actions.
• Excellent written and verbal communication skills.
• Experience coaching and developing local teams or business partners.
• Experience partnering with Product Marketing, Product and Engineering to influence roadmap decisions based on market needs.
• Bilingual in English and Spanish.
• Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• 6 years' experience in Marketing, Business Administration, or related field.

Nice To Haves

• Masters: Business Administration

Responsibilities

• Serve as the voice of the Americas market in roadmap planning and prioritization, translating local needs, advertiser signals, and business impact into clear recommendations that support Walmart Connect growth priorities.
• Partner closely with the central Walmart Connect International team to ensure opportunity sizing and prioritization relative to cross-market priorities and plans.
• Partner closely with the Walmart Connect International (central business and local markets), Product Marketing, Product and Engineering leaders to ensure China market opportunities are understood, sequenced, and incorporated into roadmap decisions in a way that is actionable for our Chinese stakeholders and aligned to broader business goals.
• Build a deep understanding of Walmart Connect’s Performance, Brand, and Measurement solutions and use that knowledge to educate local teams on product capabilities, use cases, and market-relevant applications.
• Customize GTM strategy, launch assets, messaging, and enablement so they fit the Americas market needs and local advertiser objectives.
• Partner with local sales and cross-functional teams to define adoption strategies, targets, milestones, and activation approaches for priority products and features.
• Establish a clear operating cadence to track adoption, triage blockers, and accelerate product usage in market.
• Identify market, customer, and competitive signals that affect the Americas performance and translate them into actionable recommendations.
• Support launches and ongoing feature adoption by ensuring local teams have the right narrative, tools, and readiness materials.
• Create and maintain local playbooks that help teams drive best-practice product usage and improve adoption outcomes over time.
• Work with regional and global partners to ensure local execution is aligned to broader product marketing strategy while still reflecting the Americas-specific needs.
• Elevate local product marketing capability by coaching and uplifting the team’s understanding of product capabilities, market translation, GTM execution, and adoption strategy, while crafting and scaling proven product best practices from the US into the Americas in a way that is locally relevant and effective.
• Report on adoption progress, key risks, roadmap implications, and opportunities to improve performance across the market.

Benefits

• Performance-based bonus awards
• Medical coverage
• Vision coverage
• Dental coverage
• 401(k)
• Stock purchase
• Company-paid life insurance
• PTO (including sick leave)
• Parental leave
• Family care leave
• Bereavement
• Jury duty
• Voting
• Short-term disability
• Long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Tuition, books, and fees are completely paid for by Walmart for eligible associates through Live Better U
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior