(USA) Senior Manager, Product Marketing

Walmart•San Bruno, CA

9d•Onsite

About The Position

This role is responsible for leading product marketing efforts, including market research, product awareness and adoption, digital marketing execution, business data analysis, and proposal development. The Senior Manager will act as a trusted advisor, influencing stakeholders, building partnerships, and driving business results while upholding company values of respect, integrity, customer focus, and excellence.

Requirements

Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
OR 6 years' experience in Marketing, Business Administration, or related field.

Nice To Haves

Masters: Business Administration

Responsibilities

Leads discussions with varying viewpoints, presents to and influences audiences across divisions using appropriate frameworks/tools.
Leverages fact-based data and analytics insights from multiple finance and business domains to build a cohesive narrative, form an argument, organize thoughts, and present in a clear, concise, and meaningful way.
Demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs.
Acts as a trusted advisor to business partners, influencing them to act as needed to move the business forward.
Provides effective, timely feedback to others; seeks, internalizes, and utilizes feedback to make changes.
Selects appropriate investigative or analytical methods to assess a market research project.
Combines historical and current data to generate market research reports.
Assists in the planning, design, and implementation of a market research project.
Analyzes the validity and reliability of market research results.
Follows a certain structural research process for conducting market research.
Builds, maintains, and enhances effective internal and external partnerships.
Influences outcomes and assists in communicating shared goals with groups and parties.
Identifies and addresses additional partner needs and educates partners on value creation.
Communicates with other individuals or teams to solve shared problems.
Identifies how changes in business strategy impact talent and recruiting strategies.
Consults regularly with leaders of business units to advise on strategic decisions.
Brings ideas and solutions proactively to the business and team members.
Promotes [specific company value/initiative] in the workplace.
Gathers, summarizes, and prioritizes ideas for new products or new versions of existing products.
Describes the purpose of and a methodology for a product usability analysis.
Evaluates the benefits and drawbacks of various delivery mechanisms on product training.
Assesses client proficiency and retention and modifies programs as needed.
Directs the selection of resources and approaches for training on advanced product features and functions.
Designs and conducts detailed demos for all product features and facilities.
Compares and contrasts alternative strategies to accelerating product sales.
Conducts market climate surveys and determines the implications for a business unit.
Oversees the operation and feedback of Marketing tasks and activities.
Develops Marketing plans and programs for multiple products.
Advises on the strengths and weaknesses of alternative Marketing approaches.
Coaches others on the adoption of advanced technologies and tools for Marketing tasks and activities.
Coaches others on building key relationships and dependencies with other business functions.
Advises on the development of Marketing strategies and plans.
Analyzes the use of technology in current and planned Marketing strategies.
Contributes to the establishment of best practices for Marketing.
Develops successful implementation or improvement initiatives for the Marketing unit or department.
Oversees a Marketing unit or department.
Sets standards for business data analysis tools and techniques.
Advises on applications and ensures compliance.
Evaluates the quality of business data collected and the effectiveness of data analysis methods.
Oversees the use of business data analysis software and troubleshoots for common errors.
Provides solutions to data requirements in the business data analysis process.
Suggests conclusions with results drawn from business data analysis.
Directs the implementation of business data collection processes and educates less experienced employees on new data sources.
Leads discussions on customer types, effective proposals, and presentations.
Develops proposal and presentation processes to improve volume.
Evaluates best practices of proposals and presentations within the industry.
Trains others on developing multiple and varied formal written proposals.
Collaborates with professionals to enhance the organization's proposal and presentation strategies.
Analyzes customer feedback to provide better proposals and presentations.
Recovers from service failures in a way designed to enhance customer satisfaction.
Teaches others to deliver customer service in a variety of settings.
Participates in developing a variety of effective ways to deal with difficult customers.
Resolves complex customer complaints or problems.
Applies the concept of Moments of Truth to customer service.
Anticipates and addresses customer needs.
Assesses client proficiency and retention and modifies programs as needed.
Coaches others on implementing effective end-user training programs.
Develops and maintains end-user training programs using client assessments.
Facilitates end-user learning through proper tools and by demonstrating knowledge of products.
Delivers training programs including formal and informal training programs utilizing all training resources.
Answers complex client questions and provides proper and efficient solutions.
Creates a system to organize and maintain different product lines.
Advocates for the development of new technologies and tools for the full spectrum of product groups and products.
Leads discussions on the future perspective of cross-functional products or services in the organization.
Designs systematic protocols and procedures for product lines in the organization.
Reports current product lines, product history, evolution, and future plans to stakeholders.
Establishes organizational best practices for product strategies.
Demonstrates and encourages respect for all.
Builds a high-performing team.
Seeks and embraces differences in people, cultures, ideas, and experiences.
Creates a workplace where all associates feel seen, supported, and connected through a culture of belonging so associates thrive and perform.
Drives a positive associate and customer/member experience for all.
Identifies, attracts, and retains the best team members.
Creates a discipline and focus around developing talent through feedback, coaching, mentoring, and developmental opportunities.
Promotes an environment allowing everyone to bring their best selves to work.
Empowers associates and partners to act in the best interest of the customer/member and company.
Regularly recognizes others' contributions and accomplishments.
Builds strong and trusting relationships with team members and business partners.
Works collaboratively and cross-functionally to achieve objectives.
Communicates and listens attentively with energy and positivity to motivate, influence, and inspire commitment and action.
Maintains and promotes the highest standards of integrity, ethics, and compliance.
Models the Walmart values and leads by example to foster our culture.
Supports Walmart's goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us.
Follows the law, our code of conduct, and company policies and sets expectations for others to do the same.
Promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of non-retaliation.
Listens to concerns raised by associates, takes action, and encourages others to do the same.
Holds self and others accountable for achieving results in a way that is consistent with our values.
Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.
Delivers expected business results while putting the customer/member first and consistently applying an omni-merchant mindset.
Acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers/members.
Adopts a holistic perspective that considers data analytics, customer/member insights, and different parts of the business when making plans and shaping the team's strategy.
Consistently raises the bar and seeks to improve.
Demonstrates curiosity and a growth mindset.
Seeks feedback, asks thoughtful questions.
Fosters an environment that supports learning, innovation, and learning from mistakes and intelligent risk-taking.
Exhibits resilience in the face of setbacks.
Seeks and implements continuous improvements.
Encourages the team to leverage new digital tools and ways of working.

Benefits

Medical insurance
Vision insurance
Dental insurance
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Performance-based bonus awards
Tuition, books, and fees paid by Walmart for Live Better U program (eligibility requirements apply)