(USA) Senior Manager, Product Marketing - Marketplace
About The Position
The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness, adoption, and market growth. This role requires leveraging data-driven insights and market research to develop compelling marketing plans and influence cross-functional stakeholders. The position demands strong communication and partnership skills to align business objectives and deliver impactful presentations. The successful candidate will oversee product positioning, guide training efforts, and foster collaboration across teams to enhance customer engagement and business outcomes. This leadership role is pivotal in advancing product strategies and supporting organizational goals through effective marketing execution. The Product Marketing team manages the complete product marketing lifecycle, from shaping product direction using market and seller insights to defining positioning and messaging. The team leads integrated go-to-market strategies and drives ongoing adoption, engagement, and growth post-launch. Success is measured by the value delivered to sellers and the business impact created. This team collaborates closely with stakeholders, leveraging market research, data analysis, and program management to ensure effective product awareness and sustained market presence. They are committed to delivering clear, data-driven strategies that support business goals and product success.
Requirements
- Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
- Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Nice To Haves
- Customer Analytics in Retail Operations
- Leading a cross-functional team
- Supervisory
- Masters: Business Administration
Responsibilities
- Lead product marketing strategies by leveraging market research and data analysis to inform decision-making and optimize product positioning.
- Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives and drive product adoption.
- Develop and execute comprehensive marketing programs that enhance product awareness and support sales growth.
- Manage communication of product features and benefits through detailed presentations and demonstrations.
- Oversee end-user training programs to ensure effective product knowledge transfer and customer satisfaction.
- Utilize business data analysis to evaluate marketing effectiveness and recommend improvements.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement
- Jury duty
- Voting
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
