Senior Analyst, Marketplace - Marketing

Walmart•Mississauga, ON

1d•CA$74,000 - CA$101,750•Onsite

About The Position

This role drives third-party seller success through effective marketing strategies, ensuring accurate campaign execution, and fostering collaboration within the organization. Key responsibilities include managing marketing programs, developing growth strategies, and supporting business solutions. This role is responsible for driving third-party seller success and Marketplace sales growth through the development and execution of multi-channel marketing strategies. Key responsibilities include creating and managing marketing programs that drive channel performance, support seller onboarding, and accelerate seller growth. The role partners closely with Marketing to execute initiatives across search engine marketing (SEM), social media, affiliate programs, and mid-to-high funnel campaigns, including flyer and digest promotions. Responsibilities also include maintaining marketing dashboards, tracking performance metrics, preparing regular reports, and coordinating cross-functional marketing initiatives. Additionally, this role supports the adoption and growth of seller programs such as coupons, promo codes, and self-serve affiliate solutions by partnering with Product teams to advance technical enhancements and improve seller engagement. The successful candidate will collaborate with Marketing, Account Management, Category Marketing, Product teams, and U.S. counterparts to drive alignment and maximize program performance. The ideal candidate is a strong communicator and collaborator with experience in digital marketing, campaign performance analysis, and stakeholder management. They are skilled at translating data into insights, presenting recommendations to leadership, influencing cross-functional partners, and driving execution in a fast-paced environment. Success in this role requires strong analytical, project management, and organizational skills, with the ability to manage multiple priorities and support business decisions through data-driven insights. Experience with marketing analytics, reporting, forecasting, and digital marketing best practices is essential, along with a growth mindset and passion for continuous improvement.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
3–5 years of experience in digital, performance, growth, or eCommerce marketing.
Experience with SEM, social media, affiliate marketing, and campaign optimization.
Strong analytical skills with proficiency in marketing analytics and reporting tools (e.g., Google Analytics, Tableau, Excel).
Excellent communication, presentation, and stakeholder management skills.
Proven ability to lead cross-functional initiatives and influence adoption of new programs and tools.
Strong project management and organizational skills with the ability to manage multiple priorities.

Nice To Haves

Experience in eCommerce, marketplace, or retail marketing.
Experience supporting seller-facing programs, promotions, or affiliate platforms.
Familiarity with marketing automation, campaign management, and promotional strategies.
Experience working with cross-functional and global teams.

Responsibilities

Driving third-party seller success and Marketplace sales growth through the development and execution of multi-channel marketing strategies.
Creating and managing marketing programs that drive channel performance, support seller onboarding, and accelerate seller growth.
Executing initiatives across search engine marketing (SEM), social media, affiliate programs, and mid-to-high funnel campaigns, including flyer and digest promotions.
Maintaining marketing dashboards, tracking performance metrics, and preparing regular reports.
Coordinating cross-functional marketing initiatives.
Supporting the adoption and growth of seller programs such as coupons, promo codes, and self-serve affiliate solutions by partnering with Product teams to advance technical enhancements and improve seller engagement.
Collaborating with Marketing, Account Management, Category Marketing, Product teams, and U.S. counterparts to drive alignment and maximize program performance.