Senior Manager, Product Marketing- 2K/Firaxis

2K is looking for a Senior Product Marketing Manager, to be embedded within our Firaxis studio located in Sparks, Maryland. In this position you will work closely with both the Firaxis Development and 2K Global Marketing teams as we plan for the future of one of gaming’s most beloved franchises. Reporting to the 2K Director of Global Marketing Strategy, the ideal candidate will have a wealth of knowledge about the Firaxis portfolio of titles, especially Civilization, with previous experience in one or more of the following areas: consumer insights and data analytics, game development, product management.

• Represent the voice of the consumer and work closely with the Development Studio, 2K PD and Global Publishing partners to build detailed profiles of customers and their gaming needs.
• Identify global audience needs and opportunities that will contribute to how current and future products are developed and inform strategic marketing planning with a long-term 5-, 3-, and 1- year global perspective.
• Synthesize game telemetry data, competitive research, consumer insights, community input, etc. to create detailed profiles of the audience including their needs, motivations, and desired features.
• Help define and prioritize specific product features needs by working closely with data analytics, consumer insights, and community teams across 2K and Firaxis, to synthesize various inputs into specific feature requests and design improvement suggestions that deliver on the needs of customers.
• Work with the game team on how to get these features implemented.
• Work closely with both the Game Development team and Consumer Insights to ensure that the correct feature sets and product vision are in place for future products.
• Immerse oneself deeply in the Strategy gaming genre and be a product master in terms of Civilization and top competitors.
• Provide product / competitive expertise for Development, Marketing, and Publishing teams.
• Act as the embedded representative of the 2K Global Marketing team within the studio, being a champion of the marketing plan and strategic vision during day-to-day interactions with the team.

• 2K is looking for a Senior Product Marketing Manager with previous experience in consumer insights and data analytics, game development, or product management.
• The ideal candidate should have a wealth of knowledge about the Firaxis portfolio of titles, especially Civilization.
• The candidate should be a player advocate working collaboratively with both marketing and development teams to represent, ideate, and help drive marketing initiatives at the studio level.
• The candidate should be passionate about improving game quality and driving player engagement.
• The candidate should be able to represent the voice of the consumer and work closely with the Development Studio, 2K PD, and Global Publishing partners to build detailed profiles of customers and their gaming needs.
• The candidate should be able to identify global audience needs and opportunities that will contribute to how they develop their current and future products and inform their strategic marketing planning with a long-term 5-, 3-, and 1- year global perspective.
• The candidate should be able to synthesize game telemetry data, competitive research, consumer insights, community input, etc. to create detailed profiles of their audience including their needs, motivations, and desired features.
• The candidate should be able to define and prioritize specific product features needs by working closely with data analytics, consumer insights, and community teams across 2K and Firaxis.
• The candidate should be able to work with the game team on how to get these features implemented.
• The candidate should be able to immerse themselves deeply in the Strategy gaming genre and be a product master in terms of Civilization and their top competitors.
• The candidate should be able to act as the embedded representative of the 2K Global Marketing team within the studio, being a champion of the marketing plan and strategic vision during day-to-day interactions with the game development team.
• The candidate should be able to work closely with the Global Marketing Strategy team to ensure they have everything they need – game information wise – to develop a world-class plan and be a sounding board for how they can execute ideas and in-game activations.
• The candidate should be able to assist both the development and brand marketing teams with strategic planning and long-term campaign rollouts, and help facilitate various marketing requests of the development team and development requests of the marketing team.
• The candidate should be able to liaise closely with both Global Marketing Strategy and Development teams to ensure both are well informed and constantly up to date in terms of scheduling and planning, raising concerns as they come up.
• The candidate should be able to oversee and/or direct the tasks and progress of direct reports, weekly, if not daily.