Senior Manager, Product Marketing- 2K/Firaxis

2K Games is seeking a Senior Product Marketing Manager to work with the Firaxis studio in Sparks, Maryland. The ideal candidate will have experience in consumer insights and data analytics, game development, or product management. The role involves working closely with the development and marketing teams to represent, ideate, and drive marketing initiatives at the studio level. The job overview emphasizes the need for a collaborative, data-driven, community advocate who is a passionate strategy gamer/Civilization die-hard fan. The position requires a bachelor's degree in marketing, analytics, gaming, or a related field, and a minimum of 5-7 years' experience in gaming.

• Represent the voice of the consumer and work closely with the Development Studio, 2K PD and Global Publishing partners to build detailed profiles of customers and their gaming needs
• Identify global audience needs and opportunities that will contribute to how the company develops its current and future products and inform strategic marketing planning with a long-term 5-, 3-, and 1- year global perspective
• Synthesize game telemetry data, competitive research, consumer insights, community input, etc. to create detailed profiles of the audience including their needs, motivations, and desired features
• Define and prioritize specific product feature needs by working closely with data analytics, consumer insights, and community teams across 2K and Firaxis, to synthesize various inputs into specific feature requests and design improvement suggestions that deliver on the needs of customers
• Work with the game team on how to get these features implemented
• Work closely with both the Game Development team and Consumer Insights to ensure that the company has the correct feature sets and product vision for future products
• Provide product/competitive expertise for Development, Marketing, and Publishing teams
• Act as the embedded representative of the 2K Global Marketing team within the studio, being a champion of the marketing plan and strategic vision during day-to-day interactions with the game development team
• Work closely with the Global Marketing Strategy team to ensure they have everything they need – game information wise – to develop a world-class plan and be a sounding board for how the company can execute ideas and in-game activations
• Present marketing plans and represent marketing during day-to-day Firaxis meetings, all-hands, etc.
• Assist both the development and brand marketing teams with strategic planning and long-term campaign rollouts, and help facilitate various marketing requests of the development team and development requests of the marketing team
• Liaise closely with both Global Marketing Strategy and Development teams to ensure both are well informed and constantly up to date in terms of scheduling and planning, raising concerns as they come up
• Project tracking, maintaining & updating deliverable dates to ensure timely delivery of global marketing materials from the development team
• Be an impactful influencer in a senior role with the direct team, also cross functionally to add value to the product and business strategy, and drive excellence in campaign execution
• Regularly partner, present and report to 2K and Firaxis stakeholders on marketing campaign progress, including findings, results and recommendations as needed
• Oversee and/or direct the tasks and progress of direct reports, weekly, if not daily, conducting meetings to touch base, observe, and provide guidance as necessary.

• Bachelor's degree in marketing, analytics, gaming, or related field required.
• Minimum of 5-7 years’ experience in gaming working with or on a development team or marketing in a producer, data-analyst, marketing, or related field.
• Proactive problem solver and strategist with the ability to think ahead, self-prioritize effectively and contribute cross-functionally.
• Understanding of games-as-a-service, virtual goods, and emerging technologies and trends.
• Impeccable project management skills and a high degree of comfort in leading multiple projects.
• A strong foundational understanding of both consumer research and business analytics.
• Excellent analytical, verbal, and written communication/presentation skills and a proven track record of working collaboratively across a number of internal, external, and international teams.
• Results-oriented, self-motivated, extremely organized, and meticulous.