Senior Manager, Product Line Marketing, Optics

MKS Instruments•Irvine, CA

1d•$140,000 - $170,000

About The Position

As a Senior Manager, Product Line Marketing at MKS, you will partner with Sales, Engineering, Operations, Product Management, and key customers to develop and execute market-driven strategies that accelerate growth across a portfolio of advanced technology products. You will serve as the voice of the customer and market, translating industry trends, customer needs, and competitive intelligence into successful commercialization strategies, product roadmaps, and business growth initiatives. In this role, you will report to the Director of Product Marketing.

Requirements

Bachelor's degree or equivalent experience
10+ years of related experience.
Strong optical engineering knowledge, industry experience to enable in-depth technical discussions with customers, understand and evaluate system-level optical architectures, performance tradeoffs and effectively translate customer requirements into product and technology roadmap decisions.
Ability to engage credibly with customer engineering teams on topics such as optical design, imaging systems, illumination, laser beam delivery, and next-generation technology requirements.
Demonstrated experience in product marketing, technical marketing, strategic marketing, product line management, or a related commercial role.
Strong understanding of market analysis, customer segmentation, competitive positioning, and go-to-market strategy development.
Ability to translate customer and market needs into business strategies and product investment recommendations.
Experience supporting new product introductions, product launches, and commercialization initiatives.
Strong business acumen with experience evaluating pricing, margins, market opportunities, and growth strategies.
Excellent communication and presentation skills with the ability to influence customers, executives, technical teams, and commercial organizations.
Proven ability to lead cross functional teams and drive results in a matrix environment.
Ability to manage multiple priorities while balancing customer needs, business objectives, and organizational resources.

Nice To Haves

Master's degree or PhD preferred - may count applicable advanced education as part of experience.
Experience marketing highly technical products in B2B manufacturing or technology markets.
Experience driving market share growth through new product introductions and customer acquisition initiatives.

Responsibilities

Developing and executing product marketing strategies that drive revenue growth, market share expansion, and customer engagement across assigned product lines.
Conducting market research, competitive analysis, and customer assessments to identify market opportunities, emerging technologies, and strategic growth areas.
Serving as the voice of the customer by gathering customer insights and translating market requirements into product strategy and roadmap recommendations.
Partnering closely with Engineering and Product Development teams to support new product introductions and ensure solutions align with customer and market needs.
Creating product positioning, value propositions, messaging, and sales enablement materials that clearly communicate product differentiation and business value.
Supporting the commercial organization through product training, customer presentations, pricing analysis, proposal support, and strategic opportunity development.
Leading cross functional reviews with Sales, Engineering, Operations, Supply Chain, and Quality teams to ensure successful product launches and ongoing product performance.
Monitoring product line performance, market dynamics, customer feedback, and competitive activity to recommend business, product, and investment priorities.
Building strong relationships with customers, industry partners, and internal stakeholders to identify new business opportunities and strengthen market presence.
Preparing and presenting business reviews, market assessments, product strategies, and growth recommendations to senior leadership.