Senior Manager, Product Design (AI Workflows)

HighLevel

5d•$196,000 - $250,000•Remote

About The Position

HighLevel is seeking a Senior Manager, Product Design (M4) to lead a high-performing team of product designers focused on AI-powered workflows that span their Product and Revenue product lines. This role involves guiding a distributed team through ambitious, AI-driven product work, focusing on the tools customers use to communicate with their own customers. The position reports to the Senior Director, Product Design and will manage approximately 8-12 product designers across the United States and India. The manager will lead design execution for AI workflow surfaces, translating customer needs, business goals, and technical constraints into clear product experiences. This is a craft-driven management role where the individual stays close to the work, providing direction, sharpening decisions, and coaching designers, with a particular emphasis on designing for AI-assisted and AI-generated experiences. The role requires exceptional judgment in visual and interaction design, strong systems thinking, and the ability to grow designers through clear expectations, critique, direct feedback, and coaching. A strong understanding of standards that ensure refined, trustworthy, and coherent product experiences at scale, especially with AI shaping communication, is essential. Experience in B2B SaaS, platform, CRM, marketing technology, workflow-heavy, or SMB software is highly valuable. Experience using AI-powered tools for design processes and designing AI-native product experiences is expected.

Requirements

9+ years of relevant product design, UX or product experience work, including 3+ years managing product designers.
Proven experience managing designers in complex B2B SaaS, platform, workflow-heavy or multi-product environments.
An exceptionally strong portfolio that demonstrates product judgment, systems thinking, customer empathy, high-quality execution and measurable product impact – ideally including AI-powered or AI-assisted product experiences.
Exceptional visual and interaction design judgment, with the ability to raise the quality of work across a team.
Strong management skills with individual contributors, including keeping designers focused, unblocked, accountable and connected to the broader goals of the work.
Excellent communication skills, with the ability to maintain visibility across workstreams and give leadership a clear view of progress, risks, tradeoffs and decisions.
Experience leading critique, coaching designers, giving direct feedback and helping teams make stronger product design decisions.
Working knowledge of design systems, accessibility standards, reusable patterns and scalable product experience decisions.
Strong product judgement and comfort balancing customer needs, business outcomes, technical constraints and speed of execution – particularly across cross-functional Product and Revenue initiatives.
Comfort designing for AI-native experiences: conversational interfaces, automation, agentic workflows or generative communication tools.
Proven ability to hire strong designers, develop existing talent, support career growth and performance manage team members who need additional support.
Experience managing distributed teams and working across time zones; experience working closely with India-based teams is highly valuable.
Familiarity with AI-assisted production tools and enthusiasm for using them thoughtfully to improve design quality, communication and velocity.

Nice To Haves

Experience leading B2B SaaS, platform, CRM, marketing technology, workflow-heavy or SMB software experiences is highly valuable.
Experience using AI-powered tools for exploration, prototyping, critique, synthesis, documentation or workflow acceleration is expected, as is experience designing AI-native product experiences (e.g., conversational AI, automation, agentic workflows, or generative communication tools).

Responsibilities

Manage, coach and develop 8–12 product designers across US- and India-based teams.
Lead design execution for AI-powered workflows spanning Product and Revenue lines – the communication, messaging and automation experiences customers use to reach and engage their own customers.
Connect customer needs, business goals, technical constraints and product strategy across these cross-cutting AI workflow surfaces.
Set expectations for quality, accountability, collaboration, communication and delivery.
Keep designers focused on the highest-priority work, help them manage ambiguity and clarify what is expected, blocked or ready for decision.
Partner with Product, Engineering, Data, design leadership and the Senior Director, Product Design to shape roadmaps, clarify tradeoffs and improve outcomes across Product and Revenue AI initiatives.
Lead critiques, coaching conversations, quality reviews and launch-readiness discussions that improve usability, accessibility, interaction quality, visual consistency, design-system alignment and the quality of AI-assisted experiences.
Maintain workstream visibility through useful rituals, crisp updates and timely risk escalation.
Hire excellent talent, onboard designers and create clear development plans.
Use AI-powered tools and workflows to accelerate exploration, prototyping, synthesis, documentation and production collaboration without lowering the quality bar.