Senior Manager, Performance Marketing - Internal Only
About The Position
As a Senior Manager, Performance Marketing, you will own the strategy and execution of performance creative initiatives that drive measurable business outcomes across digital channels. On a day-to-day basis, you will oversee agency partners, guide the development and optimization of performance creative, and partner closely with Performance Media, Marketing Science, and cross-functional teams to develop, test, measure, and refine campaigns. You will establish scalable creative processes, communicate performance insights to executive audiences, and continuously improve creative effectiveness through data-driven experimentation and ongoing optimization to achieve key performance marketing goals.
Requirements
- Requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; equivalent experience may substitute for degree requirements.
- Expert in creative briefing, development, team management, and creative operations/process design within agency or large corporate environments
- Experience building performance marketing testing roadmaps and ongoing learning agendas to drive optimization
- Deep experience across media platforms, including social media, audio, CTV, and broadcast channels
- Experience applying both quantitative and qualitative creative research methods
- Ability to synthesize actionable insights from performance analytics, cultural research, competitive analysis, and industry best practices
- Experience working in large, matrixed organizations with cross-functional teams, plus working knowledge of generative AI capabilities
Responsibilities
- Develop best-in-class performance creative engine
- Deliver testing wins to optimize performance creative in a variety of channels
- Help achieve Performance Marketing metrics by ongoing optimization of creative
Benefits
- quarterly bonuses
- Restricted Stock Units (RSUs)
- Paid Time Off policy
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What This Job Offers
Job Type
Full-time
Career Level
Senior
