About The Position
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies , we’ve been recognized by G2 as a Marketing Automation Leader in Asia 2021. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. We are headquartered in Mumbai , India, and have offices in Delhi , Bangalore , São Paulo, and Dubai . We work with thousands of brands worldwide , across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. Learn more about us at www.webengage.com About the role: We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you’ll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives. P.s: This is an Individual contribution role.
Requirements
- 5-7 years of relevant experience in performance marketing in a B2B SaaS environment
- Deep experience in the hands-on running of multiple paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, Adroll
- Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, SEMRush
- Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out what's going wrong and how to fix issues
- Understanding of a typical SaaS Lead Cycle - From Lead to Opportunity to Deal Closure
Nice To Haves
- Experience in managing campaigns for MENA or LATAM market will be an added advantage
Responsibilities
- Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)
- Responsible for executing and managing keyword research and content gap analyses
- Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs).
- Provide ongoing actionable insights into campaign performance to the team
- A/B testing, experiments, deriving insights, and driving constant optimization for all steps of the funnel
Benefits
- Macbook for Engagers & reimbursement for your WFH setup!
- Best in class medical insurance (with Covid Care facilities)
- Programs for taking care of your mental health
- Contemporary Leave Policy (beyond sick leaves)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
