Senior Manager, Performance and Growth Marketing

Madison Reed•San Francisco, CA

2d•$140,000 - $145,000•Remote

About The Position

Madison Reed is seeking a commercially minded performance marketer to own paid acquisition across its owned and operated business, with particular focus on Hair Color Bar growth and acquisition efficiency. The role is accountable for acquisition forecasts, budgets, and results—not simply channel activity—and leads the work through an external performance media agency and one internal direct report. The position reports to the SVP, Growth Marketing, is full time and remote, and may require travel less than 5% of the time. The base salary range is $140,000 to $145,000. The Senior Manager will own new-customer acquisition targets and performance across Hair Color Bar and Direct-to-Consumer/E-commerce, partner with business owners and channel teams, and manage media investment across performance and upper-funnel channels. The role includes agency direction and accountability, forecasting and budget management, media mix planning, four-wall growth strategy, testing, use of AI and automation, and performance reporting to senior audiences. Success requires connecting media performance to business outcomes, anticipating risks and opportunities, and bringing forward recommendations proactively. Madison Reed is an omnichannel hair-color and personal-care company offering products through its website and retail pickup, as well as professional color services at Hair Color Bar locations. The company describes its culture as grounded in Love, Joy, Courage, Responsibility, and Trust, with an emphasis on transparency, accountability, diversity, inclusion, and supporting team members.

Requirements

Bachelor's degree.
At least 6 years of experience in performance marketing, growth marketing, or customer acquisition.
Demonstrated ownership of an acquisition forecast, budget, and result.
Experience managing an external performance marketing agency, including setting direction, establishing KPIs, and holding partners accountable.
Strong expertise in paid search and paid social, particularly Google and Meta, with hands-on depth sufficient to evaluate agency work.
Financial and analytical capability, including acquisition forecasting, budget management, CAC, LTV, ROAS, and performance modeling.
Experience managing meaningful annual media budgets.
Experience in an omnichannel business with four-wall retail or service alongside DTC/e-commerce, or a clear appetite to learn the four-wall business quickly.
Working knowledge of marketing analytics, attribution, and measurement, including offline attribution and in-store visit measurement.
Experience leading or mentoring at least one direct report.
Proactive self-starter with ownership and urgency who anticipates challenges and moves work forward without being asked.
Strong communication and influencing skills across cross-functional teams.
Curiosity and adaptability, including interest in using AI and automation to improve performance and efficiency.
Willingness to balance ownership with hands-on problem solving and execution when needed.

Nice To Haves

Agency-side experience that provides perspective on agency work.
Experience with upper-funnel media such as TV, OTT, Direct Mail, OOH, or Podcast/Audio.
Familiarity with non-paid acquisition channels such as SEO, Affiliate, and Referral.
Experience in multi-location fitness, beauty, or wellness businesses.
Experience at a DTC business that expanded into omnichannel retail or service.
Experience in subscription- or membership-driven businesses.

Responsibilities

Own new-customer acquisition targets, budget, and performance across Hair Color Bar and Direct-to-Consumer/E-commerce, focusing especially on Hair Color Bar growth, CAC, LTV, and media mix effectiveness.
Build and execute paid acquisition plans with the SVP, Growth Marketing and business owners, emphasizing four-wall growth.
Partner with DTC, Amazon, and Wholesale teams on new-to-brand growth strategies.
Translate business objectives into channel plans and measurable growth initiatives.
Set strategic direction, objectives, KPIs, and testing priorities for the external performance media agency; manage the relationship and hold the agency accountable.
Evaluate and challenge agency recommendations using internal performance data, and maintain a consistent performance cadence to surface problems early.
Work with the agency to improve media efficiency, acquisition cost, conversion, and incremental growth across paid search, paid social, shopping, and other performance channels.
Own acquisition forecasts and budgets, including media spend, new-customer volume, CAC, ROAS, and channel-level performance.
Build monthly and quarterly forecasts, identify risks and opportunities, manage budget pacing, and recommend investment shifts across channels, products, and campaigns.
Partner with Finance to align acquisition investment to revenue targets and manage monthly media budget reconciliation and reporting with Finance and Accounting.
Turn performance and financial trends into forward-looking recommendations about investment.
Allocate media budgets across channels, products, and campaigns, with intentional weighting toward four-wall growth channels against DTC efficiency targets.
Develop strategies to drive Hair Color Bar traffic through geo-targeting, local marketing, and audience segmentation.
Provide direction across paid and non-paid acquisition drivers, including Paid Social, Paid Search and Shopping, Affiliate, Yelp, TV, Audio, Direct Mail, SEO, Referral, and exploratory test channels.
Evaluate emerging platforms and partners to diversify the media mix and identify incremental growth.
Lead, develop, and mentor one direct report, setting priorities, accountability, and development goals.
Build cross-functional relationships with Digital and Engineering, Data Strategy, Creative and Brand, Finance, CRM, and other teams to support acquisition efforts.
Anticipate performance problems and bring recommendations and plans proactively.
Build and run a testing roadmap across media, creative, audience, geography, landing pages, offers, and new channels.
Use AI and automation, including the Pixis investment, to improve campaign performance and operating efficiency; maintain a point of view on their value.
Stay current on growth marketing trends, competitive activity, and emerging platforms and share relevant insights with the team.
Prepare and present weekly, monthly, and quarterly performance updates covering trends, performance to plan, risks, and recommended actions.
Translate performance data into business implications that senior audiences can act on.