Senior Manager of Product Management

Goosehead Insurance•Westlake, OH

About The Position

The Senior Manager of Product Management leads the product teams responsible for the end-to-end client lifecycle across a digital insurance marketplace, from lead acquisition and partner distribution through service, renewal, and retention. The role leads Product Managers for Lead Acquisition & Partnerships and Service & Retention, connecting these capabilities into a coordinated product ecosystem. This player/coach leadership position establishes product strategy, develops product talent, aligns roadmaps, and partners with leaders across Engineering, Sales, Marketing, Partnerships, Service, Operations, and Data. It balances strategic direction with hands-on support for complex product and business challenges. The role oversees portfolio strategy across acquisition, lead management, client service, renewal, and retention; leads digital acquisition and post-bind product capabilities; connects experiences and data across the client lifecycle; develops product management practices and talent; and establishes lifecycle measurement and accountability for business and client outcomes.

Requirements

8–12+ years of product management experience, including experience leading Product Managers or product teams.
Demonstrated experience owning a significant product portfolio or multiple related product domains.
Experience building customer-facing digital products, marketplaces, acquisition platforms, or lifecycle management capabilities.
Strong understanding of digital funnels, customer lifecycle management, APIs, data integrations, experimentation, and platform capabilities.
Ability to translate company strategy into product strategy, roadmaps, and measurable outcomes.
Experience working across complex organizations with multiple business and technology stakeholders.
Strong people leadership, coaching, executive communication, and stakeholder-management skills.

Nice To Haves

Experience in insurance, fintech, financial services, e-commerce, or another regulated or transaction-oriented industry.

Responsibilities

Define product strategy for acquisition, lead management, client service, renewal, and retention.
Establish a connected client-lifecycle roadmap aligned with company growth and retention objectives.
Identify opportunities to improve transitions between digital, partner, and agent-assisted experiences.
Balance investments across growth, client experience, operational efficiency, and platform scalability, and set priorities across product teams.
Provide strategic leadership for lead capture, ingestion, enrichment, qualification, routing, and distribution capabilities.
Guide technology capabilities for strategic distribution and lead-generation partnerships.
Improve lead quality, conversion, scalability, and partner performance, working with Marketing, Sales, Partnerships, and Data leaders to optimize acquisition.
Lead product strategy for post-bind client experiences, including service, policy management, renewal, remarketing, and retention.
Develop digital self-service capabilities while enabling access to licensed service professionals when appropriate.
Use technology, automation, and data to improve client retention and service efficiency, including proactive engagement based on client needs, renewal events, and retention risk.
Connect acquisition and post-bind experiences into a consistent journey across the insurance lifecycle.
Ensure acquisition-stage client and policy data can support downstream service, personalization, renewal, and retention.
Identify friction, handoff failures, and experience gaps across organizational boundaries.
Establish shared lifecycle KPIs that encourage optimization of overall client value.
Lead, coach, and develop Product Managers; set expectations for strategy, discovery, roadmapping, requirements, delivery, and measurement.
Build product management practices and reinforce outcome-based product development.
Coach teams on complex initiatives, stakeholder challenges, and prioritization decisions; support talent development, career planning, performance management, and hiring.
Connect acquisition and lifecycle initiatives across business functions and partner with Engineering and UX leadership to align product, technology, and experience strategies.
Build relationships with Sales, Marketing, Partnerships, Service, Operations, Carrier Relations, and Data; facilitate cross-functional decisions.
Communicate strategy, roadmap, performance, risks, and investment needs to senior leadership.
Establish a client-lifecycle measurement framework and monitor KPIs including lead quality, quote starts, conversion, acquisition cost, digital adoption, service utilization, renewal, retention, cross-sell, and client lifetime value.
Use analytics, experimentation, and client insights to inform investment decisions and hold product teams accountable for measurable business and client outcomes.