Senior Manager of Product Management

Goosehead Insurance•Westlake, OH

About The Position

We are seeking a Senior Manager of Product Management to lead the product teams responsible for the end-to-end client lifecycle across a digital insurance marketplace, from initial lead acquisition and partner distribution through ongoing service, renewal, and retention. The role leads Product Managers responsible for Lead Acquisition & Partnerships and Service & Retention, connecting these experiences into a coordinated product ecosystem. This player/coach leadership role establishes product strategy, develops and coaches product talent, aligns roadmaps across teams, and partners with senior leaders across Engineering, Sales, Marketing, Partnerships, Service, Operations, and Data. It combines strategic leadership with hands-on involvement in complex product and business problems. The Senior Manager defines portfolio strategy and shared lifecycle outcomes; guides acquisition, partnership, service, renewal, and retention capabilities; and connects client and policy data and experiences across the insurance lifecycle. The role also builds product management practices, leads and develops Product Managers, facilitates cross-functional decisions, communicates with senior leadership, and uses analytics, experimentation, and client insights to guide investment and measure business and client outcomes.

Requirements

8–12+ years of product management experience, including experience leading Product Managers or product teams.
Demonstrated experience owning a significant product portfolio or multiple related product domains.
Experience building customer-facing digital products, marketplaces, acquisition platforms, or lifecycle management capabilities.
Strong understanding of digital funnels, customer lifecycle management, APIs, data integrations, experimentation, and platform capabilities.
Demonstrated ability to translate company strategy into product strategy, roadmaps, and measurable outcomes.
Experience working across complex organizations with multiple business and technology stakeholders.
Strong people leadership, coaching, executive communication, and stakeholder-management skills.

Nice To Haves

Experience in insurance, fintech, financial services, e-commerce, or another regulated or transaction-oriented industry.

Responsibilities

Define product strategy for acquisition, lead management, client service, renewal, and retention.
Establish a connected roadmap across the client lifecycle aligned with company growth and retention objectives.
Identify opportunities to improve client movement between digital, partner, and agent-assisted experiences.
Balance investments across growth capabilities, client experience, operational efficiency, and platform scalability; set priorities and outcomes across product teams.
Guide product capabilities for lead capture, ingestion, enrichment, qualification, routing, distribution, and strategic distribution and lead-generation partnerships.
Work with Marketing, Sales, Partnerships, and Data leadership to optimize the acquisition funnel and improve lead quality, conversion, scalability, and partner performance.
Lead product strategy for post-bind service, policy management, renewal, remarketing, and retention experiences.
Drive digital self-service while enabling access to licensed service professionals when appropriate; use technology, automation, and data to improve retention and service efficiency.
Develop proactive engagement capabilities based on client needs, renewal events, and retention risk.
Connect acquisition and post-bind experiences into a consistent client journey; ensure acquisition data can support downstream service, personalization, renewal, and retention.
Identify client friction, handoff failures, and experience gaps across organizational boundaries, and establish shared lifecycle KPIs.
Lead, coach, and develop Product Managers; set expectations for product strategy, discovery, roadmapping, requirements, delivery, and measurement.
Build product management practices that reinforce outcome-based development; coach teams on complex initiatives, stakeholder challenges, and prioritization.
Support talent development, career planning, performance management, and hiring as the organization grows.
Connect acquisition and lifecycle initiatives across business functions; partner with Engineering and UX leadership and build relationships with Sales, Marketing, Partnerships, Service, Operations, Carrier Relations, and Data.
Facilitate decisions involving priorities or requirements across business areas and communicate strategy, roadmaps, performance, risks, and investment needs to senior leadership.
Establish a lifecycle measurement framework and monitor KPIs including lead quality, quote starts, conversion, acquisition cost, digital adoption, service utilization, renewal, retention, cross-sell, and client lifetime value.
Use analytics, experimentation, and client insights to inform investments and hold product teams accountable for measurable business and client outcomes.