About The Position

The Senior Manager of Marketing & Corporate Communications develops, implements, tracks, and optimizes digital marketing and corporate communications for the company’s brands to drive awareness, reputation, customer acquisition, engagement, conversions, and revenue growth. The position combines creativity, strategic thinking, and analytical skills, with a deep understanding of digital media, AI, social media marketing, B2B marketing, and communications principles. The company seeks a strong writer and nimble, creative team member who can collaborate across functions to achieve business objectives.

Requirements

  • 6–10+ years of experience in digital and social media marketing and communications.
  • Experience with B2B marketing.
  • Strong understanding of social media audiences, marketing strategies, channels, tools, and the Adobe suite.
  • Strong collaboration skills and ability to work across teams and departments.
  • Excellent written and verbal communication skills.
  • Experience managing agency relationships and marketing budgets.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Ability to manage multiple projects simultaneously with attention to detail.

Nice To Haves

  • Bachelor’s degree in communications, marketing, the humanities, or a related field.
  • Familiarity with eCommerce and affiliate marketing.

Responsibilities

  • Develop and execute social media strategies to drive online traffic, customer acquisition, and reputation growth.
  • Coordinate with designers, content creators, and developers to ensure compelling and consistent messaging.
  • Stay current with digital marketing trends and emerging technologies to improve performance.
  • Manage and collaborate on organic and paid advertising campaigns to maximize return on investment.
  • Execute email marketing campaigns.
  • Collaborate on SEO/GEO efforts and content optimization.
  • Monitor and manage the corporation’s and brands’ online reputation and social media presence.
  • Manage earned media planning and pitches.
  • Support brand events and corporate communications as needed.
  • Apply knowledge of digital media, AI, social media marketing, B2B marketing, and communications principles to enhance content and campaigns.
  • Collaborate with cross-functional teams to achieve business objectives.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Short-term and long-term disability
  • Free virtual urgent, mental health, and primary health care
  • 401(k) retirement plan
  • Tuition reimbursement
  • Bonus opportunities
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