Insomniac - Sr. Manager Marketing, Consumer Products - Motorsports

Live Nation Entertainment•Henderson, NV

7d•Onsite

About The Position

Insomniac is seeking a Senior Manager of Marketing, Consumer Products to lead strategy, planning, and execution of integrated retail and consumer-products marketing initiatives across its portfolio, including motorsports apparel and merchandise. This senior-level individual contributor develops marketing programs and fan experiences that build brand connection, support commercial objectives, and drive awareness, traffic, and product demand. The role partners with intellectual property (IP) partners and Insomniac teams across retail, ecommerce, wholesale, brand marketing, creative, digital, public relations, sales, and other functions to turn brand and business priorities into actionable marketing plans. It leads through marketing expertise, project ownership, budget accountability, and cross-functional influence. This is a full-time, on-site position reporting to the SVP, Consumer Products - Motorsports. The position requires working at sporting events and approximately 30% domestic and international travel, as well as availability for holidays, evenings, and weekends when needed. Event-site work can involve loud noise and drastic temperature climates, and the office environment is open concept.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Fashion Marketing, Retail Management, or a related field, or equivalent relevant experience.
At least 8 years of progressively complex experience in retail marketing, fashion marketing, consumer-products marketing, brand marketing, ecommerce marketing, or a related field.
Demonstrated experience independently developing and executing integrated marketing campaigns across digital, social, retail, activation, public relations, influencer, and partnership channels.
Experience managing campaign, agency, media, production, or activation budgets and analyzing marketing performance, return on investment, and cost efficiency.
Experience partnering with creative teams, external agencies, vendors, retail partners, and cross-functional business stakeholders.
Strong understanding of retail and consumer marketing, fan or customer engagement, ecommerce, product marketing, and consumer trends.
Ability to manage multiple complex campaigns and workstreams simultaneously, set priorities, and meet deadlines with limited oversight.
Strong analytical, financial-modeling, budget-management, critical-thinking, and problem-solving skills.
Advanced proficiency with Microsoft Excel, Word, and PowerPoint, and Google Sheets and Docs; experience with project-management, digital-marketing, and reporting tools.
Exceptional written, verbal, and presentation skills, including the ability to influence stakeholders and communicate complex marketing plans clearly.
Ability to thrive in a high-growth, evolving environment, create structure, manage ambiguity, and advance multiple priorities as business needs change.
Collaborative, resourceful, and proactive approach, with strong ownership and sound judgment.
Valid passport and willingness to travel approximately 30%, including internationally.
Willingness to work holidays, evenings, and weekends as required to meet deadlines.
Must possess U.S. work authorization that does not require visa sponsorship by Insomniac.

Responsibilities

Develop and execute integrated retail and consumer-products marketing plans supporting fan engagement, retail experiences, ecommerce, wholesale, and commercial objectives.
Partner with IP brand marketing partners and Insomniac stakeholders to translate brand direction into marketing strategies, campaign priorities, and execution plans.
Plan campaigns across social media, digital advertising, email, public relations, influencer, partnership retail, and on-site activation channels.
Use consumer insights, market trends, retail performance, campaign results, and competitive intelligence to identify opportunities and recommend strategies.
Develop campaign briefs, strategic recommendations, timelines, success measures, and integrated launch plans.
Lead ideation for retail, product, content, and fan-engagement moments that reinforce brand storytelling and create consumer experiences.
Independently lead end-to-end execution of assigned campaigns, delivering on time, on brand, within budget, and in line with approved strategy.
Coordinate with IP digital marketing stakeholders on content and social media plans that support campaign objectives and long-term brand positioning.
Manage external agency, vendor, and marketing-partner relationships, including briefs, scopes of work, timelines, deliverables, quality standards, and performance.
Initiate and manage campaign-asset development with IP creative stakeholders and internal teams, ensuring assets meet approved creative, brand, and channel requirements.
Coordinate marketing deliverables, dependencies, and approvals across partner teams; maintain project plans and proactively resolve risks or delays.
Support product photography, retail marketing, promotional packages, and race-event marketing activations as assigned.
Manage assigned campaign, media, vendor, agency, production, and activation budgets; track spending, forecast needs, manage purchase and invoice processes, and maintain accurate reporting with Finance and Accounting.
Analyze campaign performance, return on investment, cost efficiency, audience engagement, and commercial results; recommend improvements for future initiatives.
Develop regular reports and presentations for the SVP, Consumer Products and other stakeholders, communicating status, results, risks, and opportunities.
Establish and improve marketing processes, tools, reporting, and project-management practices to strengthen campaign planning, visibility, and execution.
Provide functional guidance and support to junior contributors and cross-functional partners on marketing tools, processes, assets, and campaign requirements.
Partner with IP press and public relations teams on press releases, publicity opportunities, media outreach, and campaign communications.
Serve as a liaison among Insomniac, IPs, agencies, vendors, and marketing partners to coordinate consumer-facing campaigns.
Build relationships across retail, ecommerce, wholesale, creative, digital, sales, finance, legal, and operations teams.
Communicate campaign priorities, status, decisions, risks, and recommendations to senior leaders and cross-functional stakeholders.
Lead additional strategic marketing, consumer-products, retail, and operational initiatives as assigned.