About The Position

Insomniac is seeking a design leader to set creative direction and lead the design organization and execution of apparel and accessories across its Consumer Products - Motorsports portfolio. The Director establishes design strategy and operating direction for multiple categories and seasonal collections, translating brand direction, consumer insights, and market trends into compelling global products with locally relevant narratives. The role leads design management and apparel, accessories, and graphic designers, and is accountable for team performance, creative quality, talent development, resource allocation, effective design processes, and cross-functional delivery. Working closely with Product Line Management, Product Development, Merchandising, Marketing, Finance, Supply Chain, and external partners, the Director ensures collections are commercially relevant, technically feasible, on brand, and delivered on time. The position reports to the SVP, Consumer Products - Motorsports. It is full-time and on-site, includes work at events, and requires approximately 30% domestic and international travel.

Requirements

  • Bachelor’s degree in fashion design, apparel design, product design, or a related field, or equivalent relevant experience.
  • At least 10 years of progressively responsible apparel and accessories design experience in the apparel, sportswear, lifestyle, or consumer-products industry.
  • At least 5 years of direct people-leadership experience, including managing and developing design professionals and at least one people manager or senior design direct report.
  • Experience establishing creative direction and leading multiple apparel or accessories categories through seasonal concept, design, development, and commercialization.
  • Expertise in apparel materials, garment construction, outerwear functionality, fit, technical design, tech packs, schematic development, and sample execution across lifestyle and performance products.
  • Strong collection-building and assortment-design skills, including translating consumer and market insights into cohesive product narratives across color, silhouette, material, graphics, and key looks.
  • Ability to lead design teams through complex, multi-category calendars while balancing creative ambition, consumer relevance, financial goals, quality, and execution requirements.
  • Experience partnering with Product Line Management, Product Development, Merchandising, Marketing, and domestic and international vendors or manufacturers.
  • Ability to develop talent, build high-performing teams, manage performance, and create effective design processes and operating rhythms.
  • Strong strategic thinking, decision-making, presentation, communication, relationship-building, and problem-solving skills.
  • Proficiency in Adobe Illustrator, Adobe Photoshop, 3D design, and AI-powered rendering software.
  • Ability to thrive in high-growth, evolving environments, build structure, manage ambiguity, and lead multiple complex creative priorities.
  • Valid passport and willingness to travel approximately 30%, including internationally.
  • U.S. applicants must possess work authorization that does not require visa sponsorship by Insomniac.

Nice To Haves

  • Knowledge of motorsport, sport, or lifestyle consumer segments.

Responsibilities

  • Establish and execute the near- and medium-term creative direction, design strategy, and operating plan for the Consumer Products - Motorsports apparel and accessories portfolio.
  • Lead design direction across multiple product categories, aligning collections with brand strategy, target-consumer needs, seasonal concepts, geographic assortment needs, and commercial objectives.
  • Translate consumer insights, cultural trends, market intelligence, and brand direction into seasonal creative frameworks, category strategies, and design priorities.
  • Set and uphold standards for premium craft, product storytelling, material and color direction, fit, silhouette, technical innovation, and execution quality.
  • Communicate the strategic and consumer rationale behind design decisions to senior leadership, cross-functional partners, and external stakeholders.
  • Monitor cultural, sport, fashion, and lifestyle trends and apply insights to differentiated, consumer-relevant products.
  • Directly manage design management and a team of designers, setting goals, performance expectations, development plans, and accountability.
  • Lead design management in setting team priorities, allocating work, monitoring capacity, and delivering across design workstreams.
  • Recruit, onboard, coach, develop, and retain design talent; build succession plans and future capacity.
  • Foster an inclusive, collaborative, high-performing creative culture that encourages curiosity, innovation, constructive feedback, and accountability.
  • Provide senior creative guidance and decision support on complex product, trend, aesthetic, fit, material, and execution challenges.
  • Establish scalable design processes, team rituals, documentation, and quality standards.
  • Lead seasonal apparel and accessories collections from concept through prototype review, final sample approval, and go-to-market readiness.
  • Partner with Product Line Management to establish seasonal design toolboxes, product briefs, design slots, category direction, and product-creation priorities.
  • Guide color, material, functionality, fit, proportion, silhouette, graphic, and styling direction across the assortment.
  • Balance consumer appeal and brand expression with quality, technical feasibility, margin requirements, and production realities.
  • Oversee prototype development, fittings, sample reviews, and design revisions; work with Product Development to finalize production details and resolve quality or feasibility issues.
  • Lead design reviews and creative decision points, securing timely approvals and alignment across collections and categories.
  • Create and manage the design calendar, deliverables, and dependencies; resolve execution risks and keep seasonal workstreams on track.
  • Align creative direction with product strategy, consumer needs, margin targets, and go-to-market plans in partnership with Product Line Management, Product Development, Merchandising, Marketing, Supply Chain, and Finance.
  • Collaborate with external vendors and manufacturing partners on pre-development, material exploration, technical innovation, and product-execution requirements.
  • Present design direction in product, assortment, commercialization, and executive planning discussions.
  • Communicate design vision, collection direction, risks, and recommendations to internal teams, senior leadership, and external partners.
  • Develop functional resources and capacity plans, including staffing, freelance, external creative, and vendor needs, in partnership with leadership.
  • Improve design workflows, tools, systems, and cross-functional ways of working to increase speed, quality, and creative consistency.
  • Lead additional strategic design, product, and organizational initiatives as assigned.
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