About The Position

Insomniac is seeking a Director, Apparel & Accessories Design for Consumer Products - Motorsports to lead the creative direction, design organization, and execution of apparel and accessories across its motorsports portfolio. The Director sets functional design strategy and operating direction for multiple product categories, seasonal collections, and consumer opportunities, translating brand direction, consumer insights, and market trends into compelling global products with locally relevant narratives. The role leads design management and apparel, accessories, and graphic designers, with accountability for team performance, creative quality, talent development, resource allocation, design-process effectiveness, and cross-functional delivery. The Director partners closely with Product Line Management, Product Development, Merchandising, Marketing, and external partners to ensure collections are commercially relevant, technically feasible, on brand, and delivered on time. The position reports to the SVP, Consumer Products - Motorsports. It is full-time and on-site, includes work at events, and requires approximately 30% domestic and international travel.

Requirements

  • Bachelor’s degree in fashion design, apparel design, product design, or a related field, or equivalent relevant experience.
  • 10+ years of progressively responsible apparel and accessories design experience in the apparel, sportswear, lifestyle, or consumer-products industry.
  • 5+ years of direct people-leadership experience managing and developing design professionals, including at least one people manager or senior design direct report.
  • Demonstrated experience establishing creative direction and leading multiple apparel or accessories categories through seasonal concept, design, development, and commercialization.
  • Extensive expertise in apparel materials, garment construction, outerwear functionality, fit, technical design, tech packs, schematic development, and sample execution across lifestyle and performance products.
  • Strong collection-building and assortment-design capability, including translating consumer and market insights into cohesive product narratives across color, silhouette, material, graphics, and key looks.
  • Ability to lead teams through complex, multi-category calendars while balancing creative ambition, consumer relevance, financial goals, quality, and execution requirements.
  • Experience partnering effectively with product line management, product development, merchandising, marketing, and domestic and international vendors or manufacturers.
  • Ability to develop talent, build high-performing teams, manage performance, and create effective design processes and operating rhythms.
  • Strong strategic thinking, decision-making, presentation, communication, relationship-building, and problem-solving skills.
  • Proficiency in Adobe Illustrator, Adobe Photoshop, 3D design, and AI-powered rendering software.
  • Experience thriving in high-growth, evolving environments, building structure, managing ambiguity, and leading multiple complex creative priorities.
  • Valid passport and willingness to travel approximately 30%, including internationally.
  • Willingness to travel to work during holidays, evenings, and weekends as required to meet deadlines.
  • U.S. applicants must possess work authorization that does not require visa sponsorship by Insomniac.

Nice To Haves

  • Knowledge of motorsport, sport, or lifestyle consumer segments.

Responsibilities

  • Establish and execute the near- and medium-term creative direction, design strategy, and operating plan for the Consumer Products - Motorsports apparel and accessories portfolio.
  • Lead design direction across multiple product categories, aligning collections with brand strategy, target-consumer needs, seasonal concepts, geographic assortment needs, and commercial objectives.
  • Translate consumer insights, cultural trends, market intelligence, and brand direction into seasonal creative frameworks, category strategies, and design priorities.
  • Set standards for product craft, storytelling, material and color direction, fit, silhouette, technical innovation, and execution quality.
  • Communicate product narratives and the strategic and consumer rationale behind design decisions to senior leadership, cross-functional partners, and external stakeholders.
  • Monitor relevant cultural, sport, fashion, and lifestyle trends and apply insights to differentiated, consumer-relevant products.
  • Manage design managers and designers; set goals, performance expectations, development plans, and accountability for creative and operational outcomes.
  • Lead team prioritization, work allocation, capacity monitoring, and delivery across design workstreams.
  • Recruit, onboard, coach, develop, and retain design talent; build succession plans and future functional capacity.
  • Foster an inclusive, collaborative, high-performing creative culture that encourages curiosity, innovation, constructive feedback, and accountability.
  • Provide senior creative guidance, coaching, and decision support on product, trend, aesthetic, fit, material, and execution challenges.
  • Establish scalable design processes, team rituals, documentation, and quality standards.
  • Lead seasonal apparel and accessories collections from concept through prototype review, final sample approval, and go-to-market readiness.
  • Partner with product line management to establish seasonal design toolboxes, product briefs, design slots, category direction, and product-creation priorities.
  • Guide color, material, functionality, fit, proportion, silhouette, graphic, and styling direction across the assortment.
  • Ensure designs balance consumer appeal, brand expression, quality, technical feasibility, margin requirements, and production realities.
  • Oversee prototype development, fittings, sample reviews, and design revisions; partner with product development to finalize production details and resolve quality or feasibility issues.
  • Lead design reviews and creative decision points, securing timely approvals and alignment across collections and categories.
  • Create and manage design calendars, deliverables, and dependencies; resolve execution risks and keep seasonal workstreams on track.
  • Partner with product line management, product development, merchandising, marketing, supply chain, and finance to align creative direction with product strategy, consumer needs, margin targets, and go-to-market plans.
  • Collaborate with external vendors and manufacturing partners on pre-development, material exploration, technical innovation, and product-execution requirements.
  • Present design direction in product, assortment, commercialization, and executive-planning discussions.
  • Communicate design vision, collection direction, risks, and recommendations to internal teams, senior leadership, and external partners.
  • Develop functional resource and capacity plans, including staffing, freelance, external creative, and vendor needs, in partnership with leadership.
  • Improve design workflows, tools, systems, and cross-functional ways of working to strengthen speed, quality, and creative consistency.
  • Lead additional strategic design, product, and organizational initiatives as assigned.
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