Insomniac - Sr. Manager Marketing, Consumer Products - Motorsports

Live Nation Entertainment•Henderson, NV

1d•Onsite

About The Position

Insomniac is seeking a Senior Manager of Marketing, Consumer Products to lead strategy, planning, and execution of integrated retail and consumer-products marketing initiatives across its portfolio, including motorsports apparel and merchandise. This senior-level individual contributor develops marketing programs and fan experiences that strengthen brand connection, support commercial objectives, and drive awareness, traffic, and product demand. The role partners directly with intellectual property partners and collaborates across retail, ecommerce, wholesale, brand marketing, creative, digital, public relations, sales, and Insomniac teams to turn brand and business priorities into actionable plans. It leads through marketing expertise, project ownership, budget accountability, and cross-functional influence. This is a full-time, onsite position reporting to the SVP, Consumer Products - Motorsports. It requires work at sporting events and approximately 30% domestic and international travel. The role involves leading campaigns across channels, managing budgets and external partners, analyzing performance, improving marketing processes, and communicating plans and results to senior stakeholders.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Fashion Marketing, Retail Management, or a related field, or equivalent relevant experience.
At least 8 years of progressively complex experience in retail marketing, fashion marketing, consumer-products marketing, brand marketing, ecommerce marketing, or a related field.
Demonstrated experience independently developing and executing integrated campaigns across digital, social, retail, activation, public relations, influencer, and partnership channels.
Experience managing campaign, agency, media, production, or activation budgets and analyzing marketing performance, return on investment, and cost efficiency.
Experience partnering with creative teams, external agencies, vendors, retail partners, and cross-functional business stakeholders.
Strong understanding of retail and consumer marketing, fan or customer engagement, ecommerce, product marketing, and consumer trends.
Ability to manage multiple complex campaigns and workstreams, set priorities, and meet deadlines with limited oversight.
Strong analytical, financial modeling, budget management, critical-thinking, and problem-solving skills.
Advanced proficiency with Microsoft Excel, Word, and PowerPoint, as well as Google Sheets and Google Docs; experience with project management, digital marketing, and reporting tools.
Exceptional written, verbal, and presentation skills, including the ability to influence stakeholders and clearly communicate complex marketing plans.
Ability to thrive in high-growth, evolving environments, create structure, manage ambiguity, and advance changing priorities.
Collaborative, resourceful, and proactive approach, with strong ownership and sound judgment.
Valid passport and willingness to travel approximately 30%, including internationally.
Willingness to travel and work during holidays, evenings, and weekends as required to meet deadlines.
Ability to tolerate loud noise levels and drastic temperature climates while working onsite at event locations.
Ability to work in an open-concept office space.
U.S. applicants must possess work authorization that does not require visa sponsorship by Insomniac.

Responsibilities

Develop and execute integrated retail and consumer-products marketing plans that support fan engagement, retail experiences, ecommerce, wholesale, and commercial objectives.
Translate brand direction from intellectual property partners and Insomniac stakeholders into consumer-products marketing strategies, campaign priorities, and execution plans.
Plan campaigns across social media, digital advertising, email, public relations, influencer, partnership retail, and onsite activation channels.
Use consumer insights, market trends, retail performance, campaign results, and competitive intelligence to identify opportunities and recommend strategies.
Develop campaign briefs, strategic recommendations, timelines, success measures, and integrated launch plans.
Lead ideation for retail, product, content, and fan engagement experiences that reinforce brand storytelling.
Lead assigned campaigns from start to finish, ensuring delivery on time, on brand, within budget, and in line with approved strategy.
Coordinate content and social media plans with intellectual property digital marketing stakeholders.
Manage external agencies, vendors, and marketing partners, including briefs, scope, timelines, deliverables, quality standards, and performance.
Initiate and manage campaign asset development with creative stakeholders and internal teams, ensuring assets meet brand, creative, and channel requirements.
Coordinate marketing deliverables, dependencies, approvals, and project plans; proactively address risks or delays.
Support product photography, retail marketing, promotional packages, and race-event marketing activations as assigned.
Manage assigned campaign, media, vendor, agency, production, and activation budgets; track spending, forecast needs, manage purchasing and invoices, and coordinate reporting with Finance and Accounting.
Analyze campaign performance, return on investment, cost efficiency, audience engagement, and commercial results; recommend improvements.
Prepare regular reports and presentations for the SVP, Consumer Products and other stakeholders, covering status, results, risks, and opportunities.
Establish and improve marketing processes, tools, reporting, and project management practices.
Provide functional guidance and support to junior contributors and cross-functional partners on tools, processes, assets, and campaign requirements.
Partner with intellectual property press and public relations teams on press releases, publicity opportunities, media outreach, and campaign communications.
Serve as a liaison among Insomniac, intellectual properties, agencies, vendors, and marketing partners to coordinate consumer-facing campaigns.
Build relationships across retail, ecommerce, wholesale, creative, digital, sales, finance, legal, and operations teams.
Communicate campaign priorities, status, decisions, risks, and recommendations to senior leaders and cross-functional stakeholders.
Lead additional strategic marketing, consumer-products, retail, and operational initiatives as assigned.