Sr Associate, Consumer Products - Apparel

Mattel • El Segundo, CA

1h • $92,000 - $115,000 • Hybrid

About The Position

The Sr Associate, Consumer Products, Apparel supports the growth of Mattel’s Consumer Products business across UCANZ (United States, Canada, Australia, and New Zealand) by managing an assigned portfolio of licensees and executing licensing plans. The role works with internal and external partners to support commercial growth, manage licensee relationships, coordinate the licensing lifecycle, and ensure licensed products align with Mattel’s brand standards and business objectives.

This position manages day-to-day Apparel licensee partnerships, identifies commercial opportunities, coordinates product development and retail execution, and collaborates across functions. It is an in-office role Monday through Thursday, with work from home on Fridays.

Requirements

• Marketing, Business, or other relevant tertiary qualification.
• At least 3 years of experience in consumer products, licensing, apparel, retail, or another relevant commercial environment.
• Experience managing relationships with external partners, licensees, or key commercial customers.
• Understanding of the end-to-end licensing lifecycle, including partner management, product development, and commercial execution.
• Strong commercial acumen and ability to analyze sales, royalty, and market data to identify business opportunities.
• Experience working cross-functionally with Marketing, Sales, Finance, Legal, and Product Development teams.
• Strong communication, stakeholder management, and negotiation skills.
• Excellent organizational and project management skills, including the ability to manage multiple priorities.
• Ability to work in a fast-paced environment and pivot between tasks as needed.
• Awareness of current market trends and an interest in consumer products.
• Positive attitude; commercial curiosity and a growth mindset; relationship-building and influencing skills; collaborative and team-oriented approach; proactive, solutions-focused behavior; analytical and problem-solving capability; attention to detail; organizational skills; and ownership and accountability.

Nice To Haves

• Experience in the consumer products, entertainment, or licensing industry.
• Understanding of the UCANZ retail environment.

Responsibilities

• Execute licensing plans across an assigned portfolio of licensees within UCANZ.
• Identify commercial opportunities, consumer trends, and whitespace opportunities, and provide recommendations to the Manager.
• Support the identification, evaluation, and onboarding of new licensing partners.
• Contribute to the licensing lifecycle, including opportunity identification, business case development, negotiations, product development, launch, and ongoing partner management.
• Coordinate product development to ensure products meet Mattel brand standards, consumer needs, and commercial objectives.
• Assist with contract administration and licensing documentation.
• Monitor business performance, royalty forecasts, and commercial opportunities; provide reporting and recommendations.
• Maintain accurate sales forecasts and support quarterly forecasting cycles.
• Research and pitch new category opportunities and prospective licensees; prepare brand pitch and marketing presentations for potential and existing licensees.
• Manage day-to-day relationships with assigned licensees as the primary business contact, maintaining communication about performance, trends, competition, whitespace opportunities, and issues.
• Conduct regular business reviews against forecasts, commercial objectives, and royalty expectations.
• Identify opportunities to expand existing partnerships and drive incremental growth.
• Support the onboarding and integration of new licensees.
• Monitor sales performance and update forecasts for quarterly business reviews.
• Prepare regular updates on business performance, opportunities, and commercial risks.
• Manage the production-sample process and office storage, coordinating sample needs with licensees and cross-functional partners for trade shows, product displays, and other uses.
• Partner with licensees to develop retail programs that support Mattel’s brand and retail strategies.
• Work with Sales, Marketing, and Franchise teams to identify product opportunities and support commercial execution.
• Coordinate product development and creative approval processes to maintain brand integrity.
• Support retailer engagement alongside Consumer Products leadership where appropriate.
• Partner with Brand Marketing, Sales, Franchise, Consumer Insights, Finance, Legal, and Product Design teams to deliver integrated licensing plans.

Benefits

• Comprehensive benefits and resources to support employee wellbeing and potential.
• Flexible work model: in-office Monday through Thursday and work from home on Fridays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level