Senior Manager of Digital Experience – Performance Marketing

Cooley LLP•Washington, DC

1d•$145,000 - $210,000

About The Position

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
Demonstrated strategic planning and budget stewardship of paid media budget to effectively support business and campaign goals (e.g. paid search, display, social advertising)
Hands-on experience executing and optimizing campaigns across ad networks (including tagging, tracking, and testing paid creative/copy for conversion)
Advanced data storytelling and digital acumen across Web/analytics/project management technologies

Nice To Haves

Bachelor’s degree
Supervisory experience
Prior legal industry or professional services experience

Responsibilities

Lead the strategy for the firm’s "discoverability," encompassing Paid Media (SEM/Social/Advertising), traditional SEO, and the evolution into Answer/Generative Engine Optimization (AEO/GEO).
Serve as the primary business owner for the search and media tech stack, including SEO monitoring tools, ad-management platforms, and search-intent intelligence software.
Manage onshore media strategists and offshore agencies/execution partners to optimize campaign spend, keyword research, and technical SEO audits.
Responsible for the quality and "cleanliness" of the firm’s search footprint, ensuring high-fidelity metadata, structured data, and optimal return on ad spend (ROAS).
Support the "top-of-funnel" client journey by ensuring the firm’s expertise is highly visible and accessible at the exact moment of client inquiry or market need.
Lead the reporting strategy for paid and organic channels, focusing on attribution modeling and the impact of search visibility on pipeline development.
Collaborate with Practice Group Marketing and Brand leads to amplify key campaigns, announcements, and thought leadership through targeted paid and organic distribution.
Partner with the Tech and Data teams beyond MCD to navigate the shift toward AI-driven search (GEO), ensuring the firm’s content architecture is optimized for generative AI platforms.
Oversee the paid media budget and ensure all advertising and search tactics comply with jurisdictional legal marketing regulations and brand safety standards.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required