Senior Manager of Digital Marketing

Stonebridge Hospitality Management

3d•$85,000 - $100,000•Onsite

About The Position

The Senior Manager of Digital Marketing leads the development and execution of digital marketing strategies for a portfolio of luxury, lifestyle, resort, full-service, and select-service hotels. This role oversees digital advertising, content strategy, website management, social media, online listings, and other digital channels to drive online bookings, revenue, and overall property performance. The ideal candidate is an experienced Hospitality Marketing leader with proven experience in developing and executing marketing strategies to deliver online bookings and revenue via a variety of digital channels, with a preferred background in independent or boutique hotels and resorts. They are data-driven and guest-centric in their thinking, can easily flex between strategic thinking and executional excellence, are ROI-obsessed, and show high levels of agility, self-awareness, and a “can-do” attitude in their leadership.

Requirements

Bachelor’s degree in Marketing or a related field, or equivalent professional experience.
Minimum five (5) years of digital marketing experience within the hospitality industry.
Demonstrated experience developing and managing business-to-consumer digital advertising campaigns across display, search, metasearch, SEO, SEM, paid social media, and other digital channels.
Minimum three (3) years of people leadership experience, with a demonstrated ability to coach, develop, and support team members.
Experience managing digital marketing strategies across a portfolio of multiple hotel properties.
Proficiency with website content management systems, including WordPress, Adobe Experience Manager, or similar platforms.
Experience with web analytics tools and the ability to interpret performance data to optimize campaigns and digital platforms.
Experience managing online listings and advertising across online travel agencies, third-party booking platforms, and customer review channels.
Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
Strong written and verbal communication skills with the ability to collaborate effectively across departments and organizational levels.
Proactive and innovative approach, with a commitment to monitoring digital marketing trends and implementing industry best practices.

Nice To Haves

Preferred experience working with Independent or boutique hotels and resorts
Working knowledge of artificial intelligence tools, techniques, and marketing best practices preferred.
Basic graphic design experience and familiarity with Adobe Creative Suite, Canva, or similar design tools preferred.

Responsibilities

Lead the annual marketing planning process and execution of comprehensive digital marketing strategies for assigned hotels.
Develop, execute, and optimize digital advertising campaigns across display, search, metasearch, paid social media, and other channels to drive website traffic, online bookings, and revenue.
Serve as the primary marketing partner for assigned properties, collaborating with Revenue Management, Sales, and Operations leadership to evaluate and optimize marketing strategies.
Manage digital marketing budgets, ensuring effective channel allocation, return on advertising spend, and alignment with business objectives.
Lead partnership, co-op, loyalty, and brand-supported marketing campaigns in collaboration with corporate brand partners.
Oversee branded and independent hotel websites, ensuring content accuracy, alignment with property positioning, search performance, and overall site health.
Develop upselling and cross-selling strategies to increase non-room revenue from food and beverage outlets, meetings and events, spas, wellness services, activities, and other hotel amenities.
Oversee social media strategy, including content development, publishing, community engagement, and paid advertising.
Lead and develop direct and indirect reports responsible for executing digital marketing strategies and campaigns.
Manage relationships with third-party vendors, agencies, technology providers, and digital marketing partners.
Support hotel openings and acquisitions through dedicated awareness, positioning, and launch campaigns.
Oversee the development of creative assets for digital advertising, on-property marketing, and sales collateral.
Monitor website, channel, and campaign performance to identify opportunities and optimize marketing effectiveness.
Ensure brand messaging and standards remain consistent across all digital channels and platforms.
Evaluate emerging marketing technologies and recommend opportunities for innovation and performance improvement.