Senior Manager, NAM, ECommerce
About The Position
The Senior Manager, NAM eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the NAM region. The role connects Marketing, Product, Tech, Revenue Management, Finance, and Regional teams to drive conversion, revenue, and overall digital business health. It is a hands-on operator role requiring the ability to identify conversion and revenue drivers, explain complex data clearly, and make sound decisions when information is incomplete. The role monitors the full digital funnel, manages business performance reviews and issue triage, identifies site and funnel issues, and coordinates fixes and enhancements. It develops and advances conversion and revenue optimization initiatives, partners on testing roadmaps, monitors market dynamics, and presents regular performance readouts and recommended actions to the VP, Global eCommerce and cross-functional leadership. It also represents NAM needs to global teams, partners with Revenue Management on forecasting and business cases, and shares practices with global eCommerce peers.
Requirements
- At least 6 years of experience in eCommerce, digital business management, or growth/conversion-focused roles, ideally in a regional or multi-market business.
- Demonstrated track record of measurable improvements in conversion rate and revenue.
- Strong analytical skills and ability to translate data into actionable narratives for varied audiences, including senior leadership.
- Comfort operating with ambiguity and incomplete data, triangulating information, and making sound decisions under time pressure.
- Experience partnering cross-functionally with Marketing, Product, Tech, and Finance teams in a matrixed organization.
- Strong communication and stakeholder-management skills, including the ability to influence without direct authority.
- Experience with eCommerce platforms, analytics tools, and testing or optimization frameworks.
Nice To Haves
- Experience in travel, mobility, or a similarly high-consideration, transaction-driven consumer category.
Responsibilities
- Own day-to-day operation of the NAM eCommerce business, monitor full-funnel performance, and act on opportunities and risks.
- Connect Marketing, Product, Tech, Finance, and Regional teams around shared eCommerce performance and priorities.
- Manage the operating cadence, including performance reviews, issue triage, and prioritization of fixes and enhancements.
- Identify and troubleshoot site or funnel issues affecting conversion or revenue, coordinating resolutions with Product and Tech.
- Develop fluency in conversion and revenue drivers across merchandising, pricing and offers, site experience, checkout, and payments.
- Identify, prioritize, and drive optimization initiatives that improve conversion and revenue.
- Partner with Product and UX teams on test-and-learn roadmaps, including A/B testing and site experience improvements.
- Monitor competitive and market dynamics across NAM markets and adjust strategy and tactics.
- Translate eCommerce metrics and KPIs into clear narratives that support decision-making.
- Build and present performance readouts to the VP, Global eCommerce and cross-functional leadership, connecting data with business implications and recommended actions.
- Align stakeholders on performance drivers, trade-offs, and priorities, and make metrics accessible and actionable.
- Make reasoned decisions in ambiguous situations, triangulate data when information is incomplete, and balance speed with rigor.
- Flag risks and trade-offs to leadership while moving initiatives forward.
- Represent NAM as the primary eCommerce business contact to global Product, Tech, and Marketing teams.
- Partner with Revenue Management on forecasting, performance tracking, and business cases for new initiatives.
- Collaborate with global eCommerce peers to share best practices and align NAM strategies with global direction.
Benefits
- Medical, dental, vision, life, and disability insurance.
- Optional benefits including group auto insurance, group home insurance, pet insurance, legal assistance, identity theft protection, flexible spending account, accident insurance, critical illness insurance, and additional life insurance coverage.
- 401(k) retirement plan with company-matched contributions.
- Full training to learn the business and enhance professional skills.
- Employee discounts, including discounted prices on Avis/Budget car purchases.
- Employee Assistance Program offering counseling, financial and legal consultation, and referrals for care services.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
