Senior Manager, NAM, ECommerce
About The Position
The Senior Manager, NAM eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the NAM region. This hands-on role sits at the center of a cross-functional ecosystem, partnering with Marketing, Product, Tech, Revenue Management, Finance, and Regional teams to drive conversion, revenue, and overall digital business health. The role requires understanding the levers that affect conversion and revenue, translating complex data into clear narratives that align stakeholders, and making confident decisions when information is incomplete or situations are ambiguous. The role oversees performance across the full digital funnel, manages the operating cadence for the NAM eCommerce business, identifies and resolves site and funnel issues, and drives initiatives to improve conversion and top-line revenue. It also represents NAM’s business needs to global teams, partners on forecasting and business cases, and presents performance insights and recommended actions to the VP, Global eCommerce and cross-functional leadership.
Requirements
- At least 6 years of experience in eCommerce, digital business management, or growth/conversion-focused roles, ideally within a regional or multi-market business.
- Demonstrated track record of driving measurable improvements in conversion rate and revenue.
- Strong analytical skills and ability to translate data into clear, actionable narratives for varied audiences, including senior leadership.
- Comfort operating with ambiguity and incomplete data, including triangulating information and making sound decisions under time pressure.
- Experience partnering cross-functionally with Marketing, Product, Tech, and Finance teams in a matrixed organization.
- Strong communication and stakeholder management skills, including the ability to influence without direct authority.
- Experience with eCommerce platforms, analytics tools, and testing or optimization frameworks.
Nice To Haves
- Experience in travel, mobility, or a similarly high-consideration, transaction-driven consumer category.
Responsibilities
- Own day-to-day operation of the NAM eCommerce business, monitoring full-funnel performance and acting on opportunities and risks.
- Connect Marketing, Product, Tech, Finance, and Regional teams around a shared view of eCommerce performance and priorities.
- Manage the operating cadence, including performance reviews, issue triage, and prioritization of fixes and enhancements.
- Identify and troubleshoot site or funnel issues affecting conversion or revenue, coordinating resolution with Product and Tech teams.
- Develop fluency in the levers driving conversion and revenue across the digital funnel, including merchandising, pricing and offers, site experience, checkout, and payments.
- Identify, prioritize, and drive optimization initiatives to improve conversion and top-line revenue.
- Partner with Product and UX teams on test-and-learn roadmaps, including A/B testing and site experience improvements.
- Monitor competitive and market dynamics across NAM markets and adjust strategy and tactics accordingly.
- Translate eCommerce metrics and KPIs into clear narratives that support decision-making at multiple organizational levels.
- Build and present regular performance readouts to the VP, Global eCommerce and cross-functional leadership, connecting data to business implications and recommended actions.
- Align stakeholders on performance drivers, trade-offs, and priorities, and make data accessible to partners who are not close to day-to-day metrics.
- Make well-reasoned decisions in ambiguous or fast-moving situations, using data triangulation when complete information is unavailable.
- Balance speed and rigor, determine when further analysis is needed, and act on the best available signal when appropriate.
- Proactively flag risks and trade-offs to leadership while moving initiatives forward.
- Serve as the primary NAM eCommerce business point of contact, representing regional needs and priorities to global Product, Tech, and Marketing teams.
- Partner with Revenue Management on forecasting, performance tracking, and business case development for new initiatives.
- Collaborate with global eCommerce peers to share best practices and align NAM strategies with global eCommerce direction.
Benefits
- Medical, dental, vision, life, and disability insurance.
- Optional voluntary benefits, including group auto insurance, group home insurance, pet insurance, legal assistance, identity theft protection, FSA, accident insurance, critical illness insurance, and additional life insurance coverages.
- 401(k) retirement plan with company-matched contributions.
- Full training to learn the business and enhance professional skills.
- Employee discounts, including discounted prices on Avis/Budget car purchases.
- Employee Assistance Program offering counseling, financial and legal consultation, and referrals for care services.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
