Senior Manager, NAM, ECommerce

Avis Budget Group•Parsippany, NJ

About The Position

The Senior Manager, NAM eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the NAM region. This hands-on role works across Marketing, Product, Technology, Revenue Management, Finance, and regional teams to drive conversion, revenue, and overall digital business health. It requires turning complex data into clear narratives for stakeholders and making well-reasoned decisions in ambiguous situations where complete data may not be available. The role monitors the full eCommerce funnel, identifies risks and opportunities, troubleshoots issues affecting conversion or revenue, and coordinates fixes and enhancements. It drives optimization initiatives, partners on testing and site-experience improvements, and monitors competitive and market dynamics across NAM markets. The position also presents performance readouts to the VP, Global eCommerce and cross-functional leadership, represents NAM priorities to global teams, and collaborates with global eCommerce peers to align regional strategies with global direction.

Requirements

At least 6 years of experience in eCommerce, digital business management, or growth/conversion-focused roles; ideally in a regional or multi-market business.
Demonstrated record of measurable improvements in conversion rate and revenue.
Strong analytical skills and ability to translate data into clear, actionable narratives for varied audiences, including senior leadership.
Comfort operating with ambiguity and incomplete data, including the ability to triangulate information and make sound decisions under time pressure.
Experience partnering cross-functionally with Marketing, Product, Tech, and Finance teams in a matrixed organization.
Strong communication and stakeholder-management skills, including ability to influence without direct authority.
Experience with eCommerce platforms, analytics tools, and testing/optimization frameworks.

Nice To Haves

Experience in travel, mobility, or a similarly high-consideration, transaction-driven consumer category.

Responsibilities

Own day-to-day operation of the NAM eCommerce business, monitor full-funnel performance, and act on opportunities and risks.
Connect Marketing, Product, Tech, Finance, and Regional teams around shared eCommerce performance and priorities.
Manage the operating cadence, including performance reviews, issue triage, and prioritization of fixes and enhancements.
Identify and troubleshoot site and funnel issues affecting conversion or revenue, coordinating resolutions with Product and Tech.
Develop fluency in conversion and revenue drivers across merchandising, pricing and offers, site experience, checkout, and payments.
Identify, prioritize, and drive initiatives to improve conversion and top-line revenue.
Partner with Product and UX teams on test-and-learn roadmaps, including A/B testing and site-experience improvements.
Monitor competitive and market dynamics across NAM markets and adjust strategy and tactics accordingly.
Translate eCommerce metrics and KPIs into clear narratives that support decision-making.
Build and present regular performance readouts to the VP, Global eCommerce and cross-functional leadership, linking data to business implications and recommended actions.
Align stakeholders on performance drivers, trade-offs, and priorities, and make data actionable for partners.
Make reasoned decisions amid ambiguity, use data triangulation when information is incomplete, and balance analysis with timely action.
Flag risks and trade-offs to leadership while moving initiatives forward.
Represent NAM as the primary eCommerce business contact to global Product, Tech, and Marketing teams.
Partner with Revenue Management on forecasting, performance tracking, and business cases for new initiatives.
Collaborate with global eCommerce peers to share best practices and align NAM strategies with global eCommerce direction.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Voluntary group auto insurance
Voluntary group home insurance
Pet insurance
Legal assistance
Identity theft protection
Flexible Spending Account (FSA)
Accident insurance
Critical illness insurance
Additional life insurance coverage
401(k) retirement plan with company matching contributions
Training to learn the business and enhance professional skills
Employee discounts, including discounted prices on the purchase of Avis/Budget cars
Employee Assistance Program, including counseling, financial and legal consultation, and referrals for care services