Senior Manager, Medicaid Social Media Marketing

CVS Health•Carapichaima, CT

5d•$82,940 - $182,549•Onsite

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Senior Manager of Medicaid Social Marketing is responsible for activating and scaling best‑in‑class social media programs that drive engagement, trust, and cultural relevance for the brand. This role translates strategy into action—leading day-to-day execution, managing teams and partners, and delivering high-impact storytelling, digital community experiences, and insights that support business objectives.

Requirements

7–10 years of experience in social media, digital marketing, digital community management, or audience development.
Hands‑on expertise across major social platforms and emerging channels.
Strong understanding of social analytics, listening tools, and performance measurement.
Proven ability to translate data and cultural insights into actionable recommendations.
Excellent communication, collaboration, and organizational skills.
Bachelor's Degree or similar level of relevant work experience.

Nice To Haves

3–5 years of experience managing teams and/or agency partners preferred
Strong understanding of Medicaid members, supported by in‑depth knowledge of Medicaid plans and operations.
Experience operating in highly regulated Medicaid environments.
Strong storytelling instincts and audience‑centric mindset.
Experience managing high‑volume digital community interactions or social care environments.
Ability to operate effectively in fast‑paced, high‑visibility settings.
Ideal candidate will live in the Hartford area

Responsibilities

Execute platform‑specific social strategies aligned to overarching brand and business priorities.
Lead development of platform‑native content plans, episodic storytelling, and always‑on programming.
Partner with Creative and Agency teams to deliver culturally relevant, audience‑first storytelling.
Ensure consistent application of channel frameworks including tone of voice, content formats, and audience targeting.
Identify emerging trends, formats, and social moments to inform timely content opportunities.
Lead daily digital community management operations across priority platforms.
Ensure high‑quality, authentic engagement that builds trust and strengthens brand reputation.
Manage response quality, timeliness, and sentiment across owned social channels.
Partner with Customer Service, Comms, and Brand teams on escalations and issue resolution.
Maintain and evolve response playbooks, moderation guidelines, and community standards.
Monitor and analyze platform performance, engagement, sentiment, and audience behaviors.
Translate insights into clear recommendations for content optimization and audience growth.
Develop performance reporting that connects social activity to brand and campaign objectives.
Share actionable insights with cross‑functional partners to inform planning and creative direction.
Support testing and learning agendas across platforms and content formats.
Directly manage specialists and/or junior managers across social content.
Oversee agency partners supporting content production and platform operations.
Provide coaching, feedback, and development to build strong social media content.
Ensure efficient workflows, clear priorities, and consistent execution across programs.
Partner closely with Brand, Creative, Influencer, Comms, and CRM teams on integrated initiatives.
Support campaign launches, tentpole moments, and reactive opportunities.
Serve as a key day‑to‑day social media point of contact for internal stakeholders.
Escalate insights, risks, and opportunities to the Lead Director with clear recommendations.
Support management of social publishing, moderation, listening, and reporting tools.
Ensure adherence to governance, brand safety, and crisis response protocols.
Champion process improvements that increase efficiency and quality of execution.
Support experimentation with new platforms, features, creators, and engagement models.