Senior Manager, Brand & Social Media Marketing

Kobalt Music • Los Angeles, CA

17h • $90,000 - $110,000 • Onsite

About The Position

Kobalt is seeking a Senior Manager of Brand & Digital Marketing to execute digital marketing campaigns for streaming growth and cultural relevance of its catalog, and to serve as the creative steward of the Kobalt brand across all outward-facing touchpoints. The ideal candidate will possess strong digital marketing expertise, creative instincts, and the ability to produce high-impact work through platform fluency and cultural timing.

Requirements

• 6–8+ years of experience in digital marketing, brand management, and creative production; music industry experience a plus
• Proven track record of managing platform partnerships
• Experience in video production for both external (Reels/TikTok) and internal (Board/All-Hands) environments.
• Strong copywriting skills and the ability to facilitate interviews with artists and executives.
• Proficiency in Adobe Photoshop, Premiere, and InDesign is a must.
• Comfortable with data: You can read a Chartmetric dashboard or Luminate report and spot an opportunity and build a case for it.
• Live inside internet culture as a professional discipline; awareness of culture moments and how to insert a song authentically into that conversation.

Nice To Haves

• Fluency in Spanish to support our growing LatAm roster.

Responsibilities

• Design and execute targeted campaigns across DSPs and socials to drive streams, playlist adds and audience growth for prioritized catalog titles.
• Monitor sync placements, TV and film premieres, brand partnerships, client anniversaries for possible amplification on Kobalt’s owned properties, as well as editorial windows that represent marketing opportunities.
• Monitor and optimize campaign performance in real-time across select channels; maintain reporting dashboards that give clear visibility into performance and ROI.
• Stay ahead of platform changes, emerging formats and new digital tools.
• Monitor DMs and comments on Kobalt’s owned properties and engage with client posts; respond in brand voice where appropriate.
• Manage relationships with external agencies or contractors.
• Own the Kobalt brand across all outward-facing touchpoints (from a print ad and a caption, to the production of high-stakes brand materials for Board meetings, All-Hands, and cross-functional team pitches) and partnering with our Internal Communications team for internal updates.
• Own the visual identity of the company by managing our central assets library - presentation templates, email signatures, logos and internal brand guidelines.
• Manage the Kobalt website, i.e. keeping video assets, photos, press releases, and bios current and partnering with KTech team on site updates.
• Keep a running tally of all Kobalt wins and accolades and work with the Creative team to ensure our success is documented and celebrated.
• Create and edit content highlighting client releases, wins, and spotlights for Kobalt’s owned properties.
• Strategize, manage and oversee the content pipeline and publishing calendar for graphics, carousels, and posts across Kobalt’s social platforms.
• Maintain a high creative bar across everything produced; every asset should reflect the quality and authority of the Kobalt brand.
• Join weekly syncs with the Creative team to determine social priorities and ensure we are amplifying the right releases at the right time.
• Act as a point of contact for platform partners at Spotify, YouTube, TikTok, Meta, and Apple, including monthly meetings to identify and pitch Kobalt priorities for platform programs and activations.
• Liaise with artist teams to gather assets and align on timelines for DSP activations.

Benefits

• We aim to complete the process within three working weeks. If there are delays, our Recruitment Team will keep you updated.
• Kobalt is an equal opportunity employer. We believe in equitable access to opportunities and are committed to building a diverse, inclusive, and supportive workplace. We welcome applications from people of all backgrounds and identities. If you need any adjustments during the hiring process, please let us know we’re happy to help.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed