Social Media / Marketing Manager

GoTeez•Alcoa, TN

About The Position

We are looking for a highly driven, creative, and organized Social Media & Marketing Manager to lead content creation, brand storytelling, and promotional strategy across multiple growing brands, including GoTeez, The Sports Page, Bigfoot in the Smokies, Cades Cove Outpost, Camp Wildflowers, and the Smoky Mountain Bigfoot Festival. This is not a basic social media role. This position is responsible for turning attention into revenue by building engaging content, promoting products, driving traffic, and helping execute events that bring our brands to life.

Requirements

Someone who takes initiative and doesn’t need constant direction
Strong photo and video skills (iPhone is fine, but you need to know how to use it well)
Ability to move fast and produce content daily
Organized and able to manage multiple brands at once
Creative thinker who can come up with ideas, not just execute them
Comfortable being around people, stores, and live events
Understanding of what makes content actually perform, not just look good

Responsibilities

Plan, create, and post daily content across all major platforms (Facebook, Instagram, TikTok, etc.)
Capture photo and video content in-store, at events, and behind the scenes
Write captions that feel real, engaging, and on-brand (not corporate or generic)
Respond to comments and messages to build community and increase engagement
Stay on top of trends and adapt content quickly to stay relevant
Shoot and edit short-form video (Reels, TikToks, promos)
Create graphics and promotional materials for products, events, and announcements
Showcase merchandise in a way that drives sales both in-store and online
Tell the story behind each brand in a way that connects with customers
Plan and execute marketing campaigns across all brands
Coordinate product launches, seasonal promotions, and special releases
Work closely with ownership to develop ideas that increase traffic and revenue
Track performance and adjust strategy based on what’s working
Assist in planning and promoting events, including the Smoky Mountain Bigfoot Festival and in-store activations
Create buzz leading up to events through consistent and creative promotion
Capture and post live content during events
Help ensure events are well-attended and professionally presented
Maintain a consistent voice and identity for each brand while understanding their unique audiences
Ensure all content reflects the quality and personality of each business
Look for opportunities to cross-promote between brands when it makes sense