Social Media Marketing Coordinator

WASEYABEK DEVELOPMENT COMPANY LLC•Holland, MI

15h

About The Position

The Social Media Marketing Coordinator is responsible for managing and growing the company’s social media presence across one or more platforms. This role focuses on creating, scheduling, and publishing content; engaging with followers; monitoring brand interactions; and collaborating with internal teams to promote the company’s products and services through effective social media strategies.

Requirements

Strong understanding of major social media platforms and their best practices
Ability to multitask, prioritize, and manage time effectively
Critical thinking and problem-solving skills
Highly organized, detail-oriented, and self-motivated
Ability to work both independently and collaboratively in a team environment
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build and maintain relationships
Ability to work independently and cross-functionally in a matrix organization
Strong organizational and communication skills
Proven ability to identify opportunities for strategic improvement and execute effectively
Proficiency with social media platforms and social media management tools

Nice To Haves

Experience developing and implementing a corporate social media strategy
Strong public speaking skills, with the ability to influence public perception through audience engagement
Proficiency in creating professional business-focused social media posts
Experience identifying opportunities to strengthen brand awareness and engagement

Responsibilities

Manage and maintain company social media accounts, including content creation, scheduling, and publishing.
Monitor online activity across departments and geographical areas to ensure adherence to company guidelines and best practices
Engage with audiences by responding to comments, messages, and tagged content in a timely and professional manner
Research and analyze buyer and consumer personas to guide content and campaign strategies
Track, analyze, and report on social media KPIs and performance metrics
Collaborate with marketing, sales, and other teams to align social media efforts with overall brand and business objectives
Stay current on social media trends, tools, and platform updates
Support web content publishing and collaborate on basic webpage design as needed.
Manage company swag inventory and vendor relationships, including sourcing, ordering, budgeting, and distribution for internal and external initiatives.
Create, edit, and distribute a monthly internal company newsletter to promote engagement, share updates, and reinforce company culture.
Produce and coordinate marketing collateral such as business cards, flyers, and networking materials, ensuring accurate branding and timely delivery.