Marketing and Social Media Coordinator

Knox Area Rescue Minist•Knoxville, TN

12h

About The Position

KARM Stores is looking for a creative, organized, and trend-aware Marketing and Social Media Coordinator to help grow our brand presence and connect with shoppers across digital and in-store channels. This role is ideal for someone who enjoys content creation, social media strategy, visual storytelling, and bringing ideas to life in a fast-paced, mission-driven environment. In this role, you will help execute marketing initiatives that drive store traffic, strengthen brand consistency, and support the overall mission of KARM Stores. You will create engaging social media content, assist with email campaigns, coordinate marketing materials for store locations, and help tell the story of our stores in a way that is fresh, compelling, and aligned with our brand. We are looking for someone who is comfortable on camera, has a strong eye for style and presentation, communicates well, and can balance creativity with strong organization and follow-through. The Marketing & Social Media Coordinator supports the growth and visibility of KARM Stores by helping plan, create, and execute marketing initiatives across social media, email, digital, and in-store channels. This role is responsible for producing engaging brand content, coordinating monthly marketing materials for store locations, maintaining brand consistency, and supporting campaigns that drive customer engagement and store traffic. The ideal candidate is highly organized, creative, comfortable on camera, and able to manage multiple projects in a fast-paced, mission-driven environment.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Business Administration, or a related field preferred.
Experience in marketing, social media management, communications, or related work preferred.
Strong understanding of social media platforms, content development, and audience engagement.
Strong written, verbal, and editing skills.
Ability to manage multiple deadlines, projects, and priorities with strong attention to detail.
Ability to work both independently and collaboratively in a fast-paced environment.
Strong organizational and project coordination skills.
Comfort appearing on camera and creating audience-facing content.
Working knowledge of Canva required; experience with Adobe Creative Suite, CapCut, Mailchimp, WordPress, or similar platforms preferred.
Support and contribute to a Christ-centered workplace culture through respectful communication and professional conduct.
Participate in professional development and team growth opportunities as assigned.
Handle confidential information with integrity and discretion.
Demonstrate reliability in attendance, communication, and follow-through.

Nice To Haves

Experience in retail, resale, fashion, or brand-driven environments preferred.
Appreciation for style, merchandising, and visually engaging product presentation preferred.

Responsibilities

Assist in the development and execution of marketing strategies designed to increase store traffic, customer engagement, and brand awareness.
Maintain consistent brand messaging and visual identity across internal and external communications.
Create, schedule, proofread, and publish content across social media platforms.
Support the planning and execution of email marketing campaigns to engage donors, shoppers, and community supporters.
Identify featured products, brands, and store finds to create compelling content such as outfit features, haul videos, styled looks, and promotional posts.
Serve as an on-camera presence for social media content as needed, representing the brand in an engaging and authentic way.
Monitor social media engagement and performance metrics and recommend adjustments to improve reach and effectiveness.
Stay current on social media trends, tools, and best practices and apply them appropriately to company content strategies.
Coordinate monthly marketing drops for store locations, including compiling materials, tracking orders, organizing distribution, and monitoring inventory.
Use Canva and other approved design tools to customize branded templates for store signage, digital graphics, and promotional materials.
Support store-level social media contributors by providing guidance, onboarding assistance, and coaching on capturing and submitting quality content.
Collaborate with internal teams to ensure timely communication and alignment of campaigns, promotions, and store needs.
Assist with marketing support for special events, seasonal promotions, and urgent communication needs.
Perform other duties as assigned to support departmental and organizational success