Social Media Marketing Professional

Freddie Mac

About The Position

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose. Position Overview: Are you curious, creatively-driven and thrive on turning complex content into scroll-worthy content? Join Freddie Mac’s Corporate Communications team as our Social Media Marketing Professional where you’ll have the opportunity to lead the social brand presence for a Fortune 50 company. Our Impact: At Freddie Mac, our mission is to provide liquidity, stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation. Our team is a group of dedicated communicators focused on raising the awareness of Freddie Mac through the creation of innovative and compelling content designed to inform, educate and empower our audiences. We build Freddie Mac’s cohesive and differentiated positioning to build our reputation as a transformational organization in the housing market. We break down barriers to understanding and demystify what we do, why we do it and how we work by amplifying Freddie Mac initiatives across paid, owned and earned channels. We’re responsible for the development, implementation and optimization of communications and marketing strategies, creating content and developing campaigns that exceed goals and deliver on the needs of our audiences. In everything we do, we work to align content purpose to business objectives. We take our role as a voice of Freddie Mac seriously and know the importance we play in our role as stewards of Freddie Mac’s profile and reputation. Your Impact: As our Social Media Strategist you will be a driving force behind Freddie Mac’s social brand presence, transforming complex housing market concepts into engaging, accessible content that resonates with B2B, B2B2C and B2C audiences. Reporting to the Senior Manager, Marketing Strategy, your social media, content creation and design skills together will help amplify our mission to Make Home Possible and advance our business objectives through engaging social storytelling.

Requirements

4-6 years of hands-on social media management experience for corporate brands.
Bachelor’s degree in marketing, communications, graphic design, related field or equivalent experience.
Proven expertise in content creation and design for major platforms (X, LinkedIn, Meta, YouTube, etc.), across both organic and paid media.
Advanced proficiency with graphic design software and tools (Photoshop, Illustrator, Adobe Creative Suite) to produce high-quality visuals that enhance social media posts, stories, and advertisements, driving audience interaction and growth.
Proficiency with paid social ad tools—campaign setup, audience segmentation, optimization, and budget management.
Experience with enterprise social publishing and listening tools for monitoring and analytics.
Ability to distill complex, cross-platform data into actionable, strategic insights.
Advanced Microsoft Office skills; experience presenting strategies and results to various levels of stakeholders.
Familiarity with project management tools.
Exceptional written and verbal communication skills.

Nice To Haves

Agency, media relations, or government experience is a plus.
Creative thinker who connects company objectives to impactful social storytelling.
Functional knowledge of integrating paid and organic strategies for maximum brand impact.
Eagerness to learn and adapt within a complex, regulated industry.
Collaborative, flexible, and able to thrive in fast-paced, deadline-driven environments.
Strong relationship-building and cross-team collaboration skills.
Attention to detail and superior time management.

Responsibilities

Develop and execute annual, audience-specific and channel strategies in partnership with the Senior Manager, Marketing Strategy.
Own the application and optimization of strategies across paid and organic social channels—including media planning, budget management, and ongoing campaign performance.
Identify new opportunities and trends to elevate our social presence and advance business objectives.
Stay ahead of platform innovations, market and cultural shifts to keep our content relevant.
Lead the creation, design, and publishing of engaging social content (text, images, video, audio) tailored to each platform and audience segment.
Own the social media calendar, ensuring alignment with editorial, PR, and cross-functional teams, and reflecting key business priorities.
Create visually compelling graphics and multimedia content tailored for various social media platforms, ensuring alignment with brand guidelines and engagement objectives, using graphic design software such as Photoshop, Illustrator, and Adobe Creative Suite.
Translate complex data and themes into visually compelling content, collaborating with our in-house creative agency for custom and template designs.
Build and launch paid social campaigns from planning, budgeting and creative development to launch, testing, measurement and optimization.
Ensure consistency in brand voice, look, and feel across all content and campaigns.
Provide ad hoc design and copy support to the team in managing day-to-day activities and special initiative logistics as needed and as bandwidth allows.
Monitor and manage all owned social channels with a curious mind to understand what the audiences are responding to, sharing and need and mapping those insights to business priorities.
Utilize social listening tools to proactively identify trends and mitigate reputational risks.
Advise on content strategies to boost engagement and drive traffic to Freddie Mac’s web properties.
Connect performance data to business objectives, delivering actionable insights and clear reporting to stakeholders.
Support multiple business units with analysis and performance reporting across organic and paid social campaigns